by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at University of Alabama at Birmingham. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at UAB was ranked #349 on College Factual's Best Schools for marketing list. It is also ranked #4 in Alabama.
Here are some of the other rankings for UAB.
During the 2019-2020 academic year, part-time undergraduate students at UAB paid an average of $850 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $357 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,568 | $20,400 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $12,307 | $12,307 |
| On Campus Other Expenses | $5,555 | $5,555 |
Learn more about UAB tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at UAB took out an average of $26,755 in student loans. That is 11% higher than the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from UAB make an average of $36,344 a year during the early days of their career. That is 8% lower than the national average of $39,622.
If you’re interested in online learning, you’re in luck. UAB does offer online classes in its marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the UAB Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 55.3% of them were women. This is in the same ballpark of the nationwide number of 53.5%.
Around 24.7% of marketing bachelor’s degree recipients at UAB in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 10 |
| Hispanic or Latino | 5 |
| Native American or Alaska Native | 2 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 62 |
| International Students | 2 |
| Other Races/Ethnicities | 2 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 85 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 148 |
| Accounting | 113 |
| Business/Managerial Economics | 10 |
| Finance & Financial Management | 56 |
| Human Resource Management | 22 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
