by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at University of Alabama at Birmingham. We’ve gathered data and other essential information about the bachelor’s degree program in marketing management, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.
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Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In 2019-2020, the average part-time undergraduate tuition at UAB was $850 per credit hour for out-of-state students. The average for in-state students was $357 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,568 | $20,400 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $12,307 | $12,307 |
| On Campus Other Expenses | $5,555 | $5,555 |
Learn more about UAB tuition and fees.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Looking for online learning options? Good news, you can take online classes in the marketing management bachelor’s degree program at UAB. To see if the school offers distance learning options in other areas, visit the UAB Online Learning page.
Women made up around 55.3% of the marketing management students who took home a bachelor’s degree in 2019-2020. This is in the same ballpark of the nationwide number of 53.4%.
Racial-ethnic minority graduates* made up 24.7% of the marketing management bachelor’s degrees at UAB in 2019-2020. This is about the same as the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 10 |
| Hispanic or Latino | 5 |
| Native American or Alaska Native | 2 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 62 |
| International Students | 2 |
| Other Races/Ethnicities | 2 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
