Here is an overview of this program at UAB. You can study it at the Bachelor’s level, with graduate study also available. At its best it places at #6 out of 11 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual rates UAB as a strong choice for marketing, ranked #440 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 440 of 619 |
| Best Marketing Schools in Alabama | 6 of 11 |
| Best Marketing Schools in the Southeast Region | 89 of 151 |
The following degree levels are offered in marketing at UAB, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 78 |
| Graduate Certificate | 3 |
For the most recent IPEDS reporting year, University of Alabama at Birmingham handed out 78 bachelor’s degrees in marketing.
UAB holds a strong position among schools offering marketing at the bachelor’s level. In particular it placed #6 out of 11 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Alabama | 6 |
| Best Marketing Bachelor’s Degree Schools in the Southeast Region | 80 |
| Best Marketing Bachelor’s Degree Schools | 383 |
Marketing majors who earn their bachelor’s degree from UAB go on to jobs where they make a median salary of $47,757 a year. This is below $72,945, the median for all majors at UAB.
Earning a bachelor’s degree at UAB, marketing graduates take on a median debt of $26,750 in student loans. This is above $26,162, the typical median for all majors at UAB.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,568 | $22,512 |
| Fees | $50 | $50 |
Find out more about UAB tuition and fees.
For the most recent academic year available, 41% of marketing bachelor’s degrees went to men and 59% went to women.
The majority of marketing bachelor’s degree graduates at UAB are White. About 69% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Alabama at Birmingham with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 6 |
| Hispanic or Latino | 5 |
| White | 54 |
| Non-Resident Aliens | 7 |
| Other Races | 2 |
UAB awarded 78 bachelor’s degrees in marketing/marketing management, general in the most recent reporting year — 59% to women and 41% to men. The most common background among these graduates was White (69%).
You can also pursue this field at the graduate level at UAB. The following graduate award levels are reported.
| Graduate Level | Annual Graduates |
|---|---|
| Graduate Certificate Degrees in Marketing | 3 |