by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at University of Massachusetts Amherst. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. UMass Amherst is in the top 10% of the country for marketing. More specifically it was ranked #59 out of 895 schools by College Factual. It is also ranked #6 in Massachusetts.
Here are some of the other rankings for UMass Amherst.
During the 2019-2020 academic year, part-time undergraduate students at UMass Amherst paid an average of $1,491 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $658 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,791 | $35,779 |
| Fees | $648 | $648 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $13,329 | $13,329 |
| On Campus Other Expenses | $1,400 | $1,400 |
Learn more about UMass Amherst tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at UMass Amherst in Marketing walked away with an average of $24,374 in student debt. That is about the same as the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from UMass Amherst make an average of $50,082 a year during the early days of their career. That is 26% higher than the national average of $39,622.
Online degrees for the UMass Amherst marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UMass Amherst Online Learning page.
About 60.6% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 53.5%.
Of those graduates who received a bachelor’s degree in marketing at UMass Amherst in 2019-2020, 23.2% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 15 |
| Black or African American | 2 |
| Hispanic or Latino | 16 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 106 |
| International Students | 7 |
| Other Races/Ethnicities | 9 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 155 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 266 |
| Accounting | 156 |
| Business/Managerial Economics | 92 |
| Finance & Financial Management | 225 |
| Hospitality Management | 119 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
