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Marketing/Marketing Management, General at University of Massachusetts Amherst

150 Bachelor's Degrees
#108 Overall Quality
We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. In addition, we cover how UMass Amherst ranks in comparison to other schools with marketing management programs.

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Marketing/Marketing Management, General Degrees Available at UMass Amherst

UMass Amherst Marketing Management Rankings

UMass Amherst was ranked #108 on College Factual's most recent list of the best schools for marketing management majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #4 in Massachusetts.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k) 28
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k) 29
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $48-$75k) 36
Best Value Colleges for Marketing/Marketing Management, General (Income $0-$30k) 38
Highest Paid Bachelor’s Degree Marketing/Marketing Management, General Graduates 38
Best Value Colleges for Marketing/Marketing Management, General (Income $30-$48k) 41
Best Value Colleges for Marketing/Marketing Management, General (Income $48-$75k) 48
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k) 53
Highest Paid Marketing/Marketing Management, General Graduates 54
Best Value Colleges for Marketing/Marketing Management, General (Income $75-$110k) 86
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid) 96
Best Marketing/Marketing Management, General Bachelor’s Degree Schools 99
Best Marketing/Marketing Management, General Schools 108
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k) 132
Best Value Colleges for Marketing/Marketing Management, General (With Aid) 147
Best Value Colleges for Marketing/Marketing Management, General (Income Over $110k) 189
Best Marketing/Marketing Management, General Bachelor’s Degree Colleges for Veterans 197
Best Marketing/Marketing Management, General Colleges for Veterans 208
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General 356
Best Value Colleges for Marketing/Marketing Management, General 454

During the 2020-2021 academic year, University of Massachusetts Amherst handed out 150 bachelor's degrees in marketing/marketing management, general. This is a decrease of 3% over the previous year when 155 degrees were handed out.


 

Marketing Management Student Diversity at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing management majors at University of Massachusetts Amherst.

UMass Amherst Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 150 students graduated with a bachelor's degree in marketing management from UMass Amherst. About 37% were men and 63% were women.

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The majority of the students with this major are white. About 73% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing management.

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Ethnic Background Number of Students
Asian 9
Black or African American 3
Hispanic or Latino 14
White 109
Non-Resident Aliens 5
Other Races 10

References

More about our data sources and methodologies.

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