by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at University of Massachusetts Amherst. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In 2019-2020, the average part-time undergraduate tuition at UMass Amherst was $1,491 per credit hour for out-of-state students. The average for in-state students was $658 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,791 | $35,779 |
| Fees | $648 | $648 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $13,329 | $13,329 |
| On Campus Other Expenses | $1,400 | $1,400 |
Learn more about UMass Amherst tuition and fees.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Online degrees for the UMass Amherst marketing management bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UMass Amherst Online Learning page.
Of the students who received their bachelor’s degree in marketing management in 2019-2020, 60.6% of them were women. This is higher than the nationwide number of 53.4%.
Of those graduates who received a bachelor’s degree in marketing management at UMass Amherst in 2019-2020, 23.2% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 15 |
| Black or African American | 2 |
| Hispanic or Latino | 16 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 106 |
| International Students | 7 |
| Other Races/Ethnicities | 9 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
