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University of Pittsburgh - Pittsburgh Campus Bachelor’s in Marketing

234 Bachelor's Degrees Awarded
$46,527 Average Salary
$26,938 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Pittsburgh - Pittsburgh Campus. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the Pitt Bachelor’s in Marketing

#56 in the U.S
#5 in Pennsylvania

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. Pitt is in the top 10% of the country for marketing. More specifically it was ranked #56 out of 895 schools by College Factual. It is also ranked #5 in Pennsylvania.

Here are some of the other rankings for Pitt.

Ranking TypeRank
Best Marketing Master’s Degree Schools22
Highest Paid Master’s Degree Marketing Graduates25
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)30
Most Popular Colleges for Marketing32
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)35
Best Value Master’s Degree Colleges for Marketing (With Aid)35
Most Popular Bachelor’s Degree Colleges for Marketing35
Best Marketing Master’s Degree Colleges for Veterans37
Best Marketing Bachelor’s Degree Schools44
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)49
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)49
Best Marketing Schools56
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)58
Most Popular Master’s Degree Colleges for Marketing64
Best Value Master’s Degree Colleges for Marketing91
Most Focused Master’s Degree Colleges for Marketing98
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)127
Highest Paid Bachelor’s Degree Marketing Graduates128
Best Marketing Bachelor’s Degree Colleges for Veterans171
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)174
Highest Paid Marketing Graduates182
Best Marketing Colleges for Veterans188
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)194
Best Value Colleges for Marketing (Income $0-$30k)208
Best Value Bachelor’s Degree Colleges for Marketing257
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)275
Best Value Colleges for Marketing (Income $30-$48k)277
Best Value Colleges for Marketing (With Aid)313
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)321
Most Focused Bachelor’s Degree Colleges for Marketing331
Most Focused Colleges for Marketing343
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)370
Best Value Colleges for Marketing (Income $48-$75k)403
Best Value Colleges for Marketing412
Best Value Colleges for Marketing (Income Over $110k)442
Best Value Colleges for Marketing (Income $75-$110k)511

How Much Does a Bachelor’s in Marketing from Pitt Cost?

$19,678 Average Tuition and Fees (In-State)
$26,938 Average Student Debt

Pitt Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at Pitt paid an average of $1,360 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $776 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$18,628$32,656
Fees$1,050$1,050
Books and Supplies$716$716
On Campus Room and Board$11,250$11,250
On Campus Other Expenses$3,502$3,502

Learn more about Pitt tuition and fees.

Pitt Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at Pitt in Marketing walked away with an average of $26,938 in student debt. That is 12% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From Pitt?

$46,527 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from Pitt make an average of $46,527 a year during the early days of their career. That is 17% higher than the national average of $39,622.

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Does Pitt Offer an Online Bachelor’s in Marketing?

Pitt does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Pitt Online Learning page.

Pitt Bachelor’s Student Diversity for Marketing

234 Bachelor's Degrees Awarded
52.1% Women
18.4% Racial-Ethnic Minorities*
There were 234 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 52.1% of the marketing students who took home a bachelor’s degree in 2019-2020. This is about the same as the countrywide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at Pitt in 2019-2020, 18.4% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian16
Black or African American8
Hispanic or Latino6
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White180
International Students7
Other Races/Ethnicities17

Bachelor’s in Marketing Focus Areas at Pitt

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General234

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce20
Business Administration & Management114
Accounting118
Finance & Financial Management228
Human Resource Management31

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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