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University of Utah Bachelor’s in Marketing

123 Bachelor's Degrees Awarded
$43,957 Average Salary
$20,353 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Utah. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.

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Rankings for the U of U Bachelor’s in Marketing

#203 in the U.S
#3 in Utah

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at U of U was ranked #203 on College Factual's Best Schools for marketing list. It is also ranked #3 in Utah.

Here are some of the other rankings for U of U.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 34
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 36
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 53
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 74
Best Marketing Bachelor’s Degree Colleges for Veterans 80
Best Value Colleges for Marketing (Income Over $110k) 83
Best Marketing Colleges for Veterans 83
Best Value Colleges for Marketing (Income $75-$110k) 98
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 99
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 101
Most Popular Bachelor’s Degree Colleges for Marketing 109
Most Popular Master’s Degree Colleges for Marketing 111
Most Focused Master’s Degree Colleges for Marketing 111
Most Popular Colleges for Marketing 114
Best Value Colleges for Marketing (With Aid) 116
Best Value Colleges for Marketing (Income $48-$75k) 135
Best Value Colleges for Marketing (Income $0-$30k) 165
Best Value Colleges for Marketing (Income $30-$48k) 169
Best Marketing Bachelor’s Degree Schools 181
Highest Paid Bachelor’s Degree Marketing Graduates 196
Best Marketing Schools 203
Best Value Bachelor’s Degree Colleges for Marketing 204
Highest Paid Marketing Graduates 257
Best Value Colleges for Marketing 324
Most Focused Bachelor’s Degree Colleges for Marketing 530
Most Focused Colleges for Marketing 579

How Much Does a Bachelor’s in Marketing from U of U Cost?

$8,615 Average Tuition and Fees (In-State)
$20,353 Average Student Debt

U of U Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at U of U was $807 per credit hour for out-of-state students. The average for in-state students was $235 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $7,412 $26,017
Fees $1,203 $1,203
Books and Supplies $1,322 $1,322
On Campus Room and Board $10,201 $10,201
On Campus Other Expenses $4,140 $4,140

Learn more about U of U tuition and fees.

U of U Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at U of U took out an average of $20,353 in student loans. That is 15% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From U of U?

$43,957 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from U of U is $43,957 per year. That is 11% higher than the national average of $39,622.

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Does U of U Offer an Online Bachelor’s in Marketing?

U of U does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the U of U Online Learning page.

U of U Bachelor’s Student Diversity for Marketing

123 Bachelor's Degrees Awarded
47.2% Women
17.1% Racial-Ethnic Minorities*
There were 123 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 47.2% of them were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 17.1% of marketing bachelor’s degree recipients at U of U in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 4
Black or African American 0
Hispanic or Latino 12
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 98
International Students 4
Other Races/Ethnicities 5

Bachelor’s in Marketing Focus Areas at U of U

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 123

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 213
Accounting 160
Entrepreneurial Studies 20
Finance & Financial Management 147
Management Sciences & Quantitative Methods 26

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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