by our College Data Analytics TeamThe main focus area for this major is General Sales, Distribution, and Marketing Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at West Chester University of Pennsylvania. Here, you’ll find out more about the major bachelor’s degree program in sales and marketing, including such details as the number of graduates, diversity of students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. WCUPA was ranked #16 on College Factual's most recent list of the best schools for sales and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #2 in Pennsylvania.
Here are some of the other rankings for WCUPA.
Out-of-state part-time undergraduates at WCUPA paid an average of $805 per credit hour in 2019-2020. The average for in-state students was $322 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,716 | $19,290 |
| Fees | $2,707 | $2,957 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $13,978 | $13,978 |
| On Campus Other Expenses | $2,520 | $2,520 |
Learn more about WCUPA tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Students who received their bachelor’s degree at WCUPA in Sales & Marketing walked away with an average of $25,000 in student debt. That is 13% lower than the national average of $28,707.
The median early career salary of sales and marketing students who receive their bachelor’s degree from WCUPA is $46,774 per year. That is 12% higher than the national average of $41,727.
WCUPA does not offer an online option for its sales and marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WCUPA Online Learning page.
About 50.9% of the students who received their Bachelor’s in sales and marketing in 2019-2020 were women. This is higher than the nationwide number of 48.8%.
Of those graduates who received a bachelor’s degree in sales and marketing at WCUPA in 2019-2020, 17.1% were racial-ethnic minorities*. This is lower than the nationwide number of 36%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 16 |
| Hispanic or Latino | 9 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 177 |
| International Students | 1 |
| Other Races/Ethnicities | 12 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| General Sales, Distribution, and Marketing Operations | 216 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 219 |
| Accounting | 131 |
| Business/Managerial Economics | 64 |
| Finance & Financial Management | 211 |
| International Business | 22 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
