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Business, Management & Marketing at Western Michigan University

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Business, Management & Marketing at Western Michigan University

We've gathered data and other essential information about the program, such as the ethnicity of students, how many students graduated in recent times, and more. Also, learn how WMU ranks among other schools offering degrees in business, management and marketing.

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Business, Management & Marketing Degrees Available at WMU

WMU Business, Management & Marketing Rankings

The bachelor's program at WMU was ranked #475 on College Factual's Best Schools for business, management and marketing list. It is also ranked #13 in Michigan.

Ranking Type Rank
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing 120
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 121
Most Popular Master’s Degree Colleges for Business, Management & Marketing 358
Best Business, Management & Marketing Bachelor’s Degree Schools 378
Best Business, Management & Marketing Master’s Degree Schools 415
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing 598
Most Focused Master’s Degree Colleges for Business, Management & Marketing 981
Best Value Master’s Degree Colleges for Business, Management & Marketing 1,043

Popularity of Business, Management & Marketing at WMU

During the 2019-2020 academic year, Western Michigan University handed out 827 bachelor's degrees in business, management and marketing. Due to this, the school was ranked #185 in popularity out of all colleges and universities that offer this degree. This is a decrease of 8% over the previous year when 899 degrees were handed out.

In 2020, 146 students received their master’s degree in business, management and marketing from WMU. This makes it the #334 most popular school for business, management and marketing master’s degree candidates in the country.

WMU Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Michigan University.

WMU Business, Management & Marketing Bachelor’s Program

Of the 827 business, management and marketing students who graduated with a bachelor's degree in 2019-2020 from WMU, about 64% were men and 36% were women.

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The majority of the students with this major are white. About 70% of 2020 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in business, management and marketing.

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Ethnic Background Number of Students
Asian 16
Black or African American 67
Hispanic or Latino 48
White 576
Non-Resident Aliens 84
Other Races 36

WMU Business, Management & Marketing Master’s Program

Of the 131 students who graduated with a Master’s in business, management and marketing from WMU in 2020, 49% were men and 51% were women.

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The majority of master's degree recipients in this major at WMU are white. In the most recent graduating class for which data is available, 64% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a master's in business, management and marketing.

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Ethnic Background Number of Students
Asian 3
Black or African American 5
Hispanic or Latino 1
White 84
Non-Resident Aliens 31
Other Races 7

Business, Management & Marketing Majors

Business, Management and Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 315
Marketing 218
Accounting 149
Finance & Financial Management 140
Human Resource Management 70
Specialized Sales, Merchandising & Marketing 40
Management Sciences & Quantitative Methods 11
Entrepreneurial Studies 9
Management Information Systems 5
General Business/Commerce 1

References

More about our data sources and methodologies.

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