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Business, Management & Marketing at Western Michigan University

877 Bachelor's Degrees
137 Master's Degrees
#186 Overall Quality
We've gathered data and other essential information about the program, such as the ethnicity of students, how many students graduated in recent times, and more. Also, learn how WMU ranks among other schools offering degrees in business, management & marketing.

Go directly to any of the following sections:


 

Business, Management & Marketing Degrees Available at WMU

WMU Business, Management & Marketing Rankings

WMU was ranked #186 on College Factual's most recent list of the best schools for business, management & marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #4 in Michigan.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 52
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 82
Best Business, Management & Marketing Colleges for Veterans 88
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 153
Best Business, Management & Marketing Graduate Degree Colleges for Veterans 154
Best Business, Management & Marketing Bachelor’s Degree Schools 161
Best Value Colleges for Business, Management & Marketing 174
Best Business, Management & Marketing Schools 186
Best Business, Management & Marketing Master’s Degree Schools 206
Best Business, Management & Marketing Graduate Degree Schools 210
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 242
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 245
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 260
Highest Paid Master’s Degree Business, Management & Marketing Graduates 269
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 271
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 274
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 284
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 313
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 327
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 330
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 346
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 349
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 354
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 430
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 438
Best Value Master’s Degree Colleges for Business, Management & Marketing 463
Best Value Graduate Degree Colleges for Business, Management & Marketing 464
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 491
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 496
Highest Paid Business, Management & Marketing Graduates 525
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 573
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 617
Best Value Colleges for Business, Management & Marketing (With Aid) 646

Popularity of Business, Management & Marketing at WMU

During the 2020-2021 academic year, Western Michigan University handed out 877 bachelor's degrees in business, management & marketing. This is an increase of 6% over the previous year when 827 degrees were handed out.

In 2021, 137 students received their master’s degree in business, management & marketing from WMU. This makes it the #362 most popular school for business, management & marketing master’s degree candidates in the country.


 

WMU Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Michigan University.

WMU Business, Management & Marketing Bachelor’s Program

Of the 877 students who earned a bachelor's degree in Business, Management & Marketing from WMU in 2020-2021, 61% were men and 39% were women.

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The majority of bachelor's degree recipients in this major at WMU are white. In the most recent graduating class for which data is available, 63% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 16
Black or African American 71
Hispanic or Latino 42
White 549
Non-Resident Aliens 167
Other Races 32

WMU Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 137 business, management & marketing majors earned their master's degree from WMU. Of these graduates, 55% were men and 45% were women.

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The majority of master's degree recipients in this major at WMU are white. In the most recent graduating class for which data is available, 69% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 5
Black or African American 7
Hispanic or Latino 9
White 94
Non-Resident Aliens 16
Other Races 6

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 314
Marketing 222
Accounting 176
Finance & Financial Management 166
Human Resource Management 66
Specialized Sales, Merchandising & Marketing 33
Management Sciences & Quantitative Methods 19
Entrepreneurial Studies 16
Management Information Systems 2

References

More about our data sources and methodologies.

Popular Reports

College Rankings
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Degree Guides by Major
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