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Western Michigan University Bachelor’s in Business, Management & Marketing

827 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at Western Michigan University. The school offers a bachelor’s degree in the area. We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the WMU Bachelor’s in Business, Management & Marketing

#475 in the U.S
#13 in Michigan

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at WMU was ranked #475 on College Factual's Best Schools for business, management and marketing list. It is also ranked #13 in Michigan.

Here are some of the other rankings for WMU.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 100
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 106
Best Business, Management & Marketing Colleges for Veterans 112
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing 120
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 179
Most Popular Colleges for Business, Management & Marketing 185
Highest Paid Master’s Degree Business, Management & Marketing Graduates 262
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 333
Most Popular Master’s Degree Colleges for Business, Management & Marketing 358
Best Business, Management & Marketing Bachelor’s Degree Schools 378
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 388
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 397
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 404
Best Business, Management & Marketing Master’s Degree Schools 415
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 433
Best Value Colleges for Business, Management & Marketing 444
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 458
Best Business, Management & Marketing Schools 475
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 476
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 507
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 520
Highest Paid Business, Management & Marketing Graduates 549
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 569
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 572
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing 598
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 668
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 681
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 852
Most Focused Colleges for Business, Management & Marketing 917
Best Value Master’s Degree Colleges for Business, Management & Marketing 957
Best Value Colleges for Business, Management & Marketing (With Aid) 959
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 968
Most Focused Master’s Degree Colleges for Business, Management & Marketing 981
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 999
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 1,189
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 1,207

How Much Does a Bachelor’s in Business, Management & Marketing from WMU Cost?

$13,017 Average Tuition and Fees (In-State)

WMU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at WMU paid an average of $630 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $504 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $12,094 $15,118
Fees $923 $923
Books and Supplies $987 $987
On Campus Room and Board $10,567 $10,567
On Campus Other Expenses $2,500 $2,500

Learn more about WMU tuition and fees.

Does WMU Offer an Online Bachelor’s in Business, Management & Marketing?

WMU does not offer an online option for its business, management and marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.

WMU Bachelor’s Student Diversity for Business, Management & Marketing

827 Bachelor's Degrees Awarded
36.4% Women
19.3% Racial-Ethnic Minorities*
There were 827 bachelor’s degrees in business, management and marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 36.4% of the business, management and marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in business, management and marketing at WMU in 2019-2020, 19.3% were racial-ethnic minorities*. This is lower than the nationwide number of 33%.

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Race/Ethnicity Number of Students
Asian 16
Black or African American 67
Hispanic or Latino 48
Native American or Alaska Native 3
Native Hawaiian or Pacific Islander 1
White 576
International Students 84
Other Races/Ethnicities 32

Bachelor’s in Business, Management & Marketing Focus Areas at WMU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
General Business/Commerce 1
Business Administration & Management 220
Accounting 124
Entrepreneurial Studies 9
Finance & Financial Management 140

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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