2027 Best Value Digital Marketing Master’s Degree Schools
[Digital Marketing](/majors/business-management-marketing-sales/marketing/digital-marketing/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2027 ranking, College Factual evaluated 9 schools on the balance of cost and outcomes for digital marketing students.
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2027 Best Value Digital Marketing Schools in the United States
If you want to know which schools deliver the best value for the digital marketing degrees they offer, see the list below.
Best Value Digital Marketing Schools
For return on investment in digital marketing, no school beat Western Governors University this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. In-state tuition and fees average $8,658. Typical student debt for digital marketing graduates is $21,232. Soon after graduation, digital marketing degree recipients from Western Governors University generally make around $52,877. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #2 makes University Of Illinois At Urbana Champaign one of the best values for digital marketing. Located in the city of Champaign, University Of Illinois At Urbana Champaign is a very large public university. The average in-state cost of tuition and fees is $18,267, compared with $40,096 for out-of-state students. Typical student debt for digital marketing graduates is $20,000. Early-career digital marketing graduates make about $70,715. Set against $20,000 in median debt, that is a healthy payoff. University Of Illinois At Urbana Champaign admits about 42% of applicants.
A rank of #3 makes University Of Sacred Heart one of the best values for digital marketing. University Of Sacred Heart is a moderately-sized private not-for-profit school located in the city of Santurce. The average in-state cost of tuition and fees is $6,410. Typical student debt for digital marketing graduates is $14,493. Soon after graduation, digital marketing degree recipients from University Of Sacred Heart generally make around $45,928. Set against $14,493 in median debt, that is a healthy payoff. Roughly 58% of applicants are accepted.
Goldey Beacom College is a great value for students pursuing a degree in digital marketing, landing the #4 spot this year. Located in the suburb of Wilmington, Goldey Beacom College is a small private not-for-profit university. The average in-state cost of tuition and fees is $14,940. Students borrow a median of $20,743 to complete the digital marketing program here. Digital Marketing graduates of Goldey Beacom College earn a median of $57,634 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 84%.
Students looking for strong value in digital marketing will find it at East Tennessee State University, which ranked #5. Set in the city of Johnson City, East Tennessee State University is a large public institution. Expect in-state tuition and fees of around $10,216, with out-of-state students paying around $13,726. Digital Marketing graduates carry a median of $21,819 in student loans. Soon after graduation, digital marketing degree recipients from East Tennessee State University generally make around $35,632. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.
Aurora University landed the #6 spot for digital marketing value this year. Aurora University is a moderately-sized private not-for-profit school located in the suburb of Aurora. Expect in-state tuition and fees of around $29,170. Students borrow a median of $22,900 to complete the digital marketing program here. Digital Marketing graduates of Aurora University earn a median of $39,482 early in their careers. That is a strong return on a $22,900 median debt. Aurora University admits about 81% of applicants.
The University Of Alabama came in at #7 for value in digital marketing this year. Set in the city of Tuscaloosa, The University Of Alabama is a very large public institution. Expect in-state tuition and fees of around $12,180, compared with $34,172 for out-of-state students. Students borrow a median of $23,071 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from The University Of Alabama generally make around $50,740. That is a strong return on a $23,071 median debt. Roughly 77% of applicants are accepted.
University Of Cincinnati Main Campus came in at #8 for value in digital marketing this year. Located in the city of Cincinnati, University Of Cincinnati Main Campus is a very large public university. In-state tuition and fees average $13,363, with out-of-state students paying around $28,697. Digital Marketing graduates carry a median of $23,000 in student loans. Early-career digital marketing graduates make about $66,444. Weighed against typical debt, the earnings make a compelling case for value. University Of Cincinnati Main Campus admits about 85% of applicants.
Wake Forest University came in at #9 for value in digital marketing this year. Wake Forest University is a large private not-for-profit school located in the city of Winston-Salem. Students from in state pay about $67,642 in tuition and fees. Digital Marketing graduates carry a median of $21,577 in student loans. Digital Marketing graduates of Wake Forest University earn a median of $67,369 early in their careers. Set against $21,577 in median debt, that is a healthy payoff. The acceptance rate is 22%.
Other Digital Marketing Degree Levels
Looking for a different degree level? Compare best-value Digital Marketing rankings across degree levels:
View All Digital Marketing Rankings >
Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 9 schools evaluated.
*Averages shown above reflect the top 9 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
