2027 Best Value Digital Marketing Bachelor’s Degree Schools
[Digital Marketing](/majors/business-management-marketing-sales/marketing/digital-marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong digital marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 55 schools on the balance of cost and outcomes for digital marketing students.
What’s on this page:
2027 Best Value Digital Marketing Schools in the United States
Below are the schools that deliver the strongest value in digital marketing, balancing cost against outcomes.
Best Value Digital Marketing Schools
Utah Valley University tops our 2027 list of the best value digital marketing schools in the United States. Located in the city of Orem, Utah Valley University is a very large public university. Expect in-state tuition and fees of around $6,507, with out-of-state students paying around $18,489. Students borrow a median of $12,044 to complete the digital marketing program here. Early-career digital marketing graduates make about $54,173. Set against $12,044 in median debt, that is a healthy payoff.
Brigham Young University Idaho is a great value for students pursuing a degree in digital marketing, landing the #2 spot this year. Brigham Young University Idaho is a very large private not-for-profit school located in the town of Rexburg. Expect in-state tuition and fees of around $4,800. Students borrow a median of $10,630 to complete the digital marketing program here. Digital Marketing graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. That is a strong return on a $10,630 median debt. Roughly 96% of applicants are accepted.
University Of Michigan Dearborn is a great value for students pursuing a degree in digital marketing, landing the #3 spot this year. Set in the city of Dearborn, University Of Michigan Dearborn is a moderately-sized public institution. In-state tuition and fees average $15,640, with out-of-state students paying around $32,896. Students borrow a median of $23,625 to complete the digital marketing program here. Digital Marketing graduates of University Of Michigan Dearborn earn a median of $46,664 early in their careers. That is a strong return on a $23,625 median debt. Roughly 56% of applicants are accepted.
Students looking for strong value in digital marketing will find it at Latter Day Saints Business College, which ranked #4. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. Expect in-state tuition and fees of around $4,004. Median earnings reach $50,630 ten years out.
Saginaw Valley State University came in at #5 on our 2027 list of the best value digital marketing schools. Set in the suburb of University Center, Saginaw Valley State University is a moderately-sized public institution. Expect in-state tuition and fees of around $12,930, while out-of-state students pay about $30,450. Students borrow a median of $26,000 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from Saginaw Valley State University generally make around $44,376. Weighed against typical debt, the earnings make a compelling case for value. Roughly 72% of applicants are accepted.
Western Governors University ranked #6 on our 2027 list of the best value digital marketing schools. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. The average in-state cost of tuition and fees is $8,658. Students borrow a median of $21,232 to complete the digital marketing program here. Early-career digital marketing graduates make about $52,877. That is a strong return on a $21,232 median debt.
University Of Illinois At Urbana Champaign came in at #7 for value in digital marketing this year. Set in the city of Champaign, University Of Illinois At Urbana Champaign is a very large public institution. Expect in-state tuition and fees of around $18,267, with out-of-state students paying around $40,096. Typical student debt for digital marketing graduates is $20,000. Digital Marketing graduates of University Of Illinois At Urbana Champaign earn a median of $69,273 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 42% of applicants are accepted.
Purdue University Main Campus landed the #8 spot for digital marketing value this year. Set in the city of West Lafayette, Purdue University Main Campus is a very large public institution. In-state tuition and fees average $9,992, with out-of-state students paying around $28,794. Typical student debt for digital marketing graduates is $19,264. Early-career digital marketing graduates make about $63,111. That is a strong return on a $19,264 median debt. Roughly 50% of applicants are accepted.
University Of Wisconsin Green Bay came in at #9 for value in digital marketing this year. Located in the city of Green Bay, University Of Wisconsin Green Bay is a large public university. The average in-state cost of tuition and fees is $8,700, compared with $17,288 for out-of-state students. Students borrow a median of $24,477 to complete the digital marketing program here. Digital Marketing graduates of University Of Wisconsin Green Bay earn a median of $42,853 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 89% of applicants are accepted.
Idaho State University earned the #10 position for value in digital marketing this year. Located in the city of Pocatello, Idaho State University is a large public university. Expect in-state tuition and fees of around $8,610, compared with $27,720 for out-of-state students. Students borrow a median of $25,123 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from Idaho State University generally make around $51,446. Weighed against typical debt, the earnings make a compelling case for value.
Wichita State University ranked #11 on our 2027 list of the best value digital marketing schools. Wichita State University is a large public school located in the city of Wichita. Students from in state pay about $9,684 in tuition and fees, with out-of-state students paying around $19,869. Students borrow a median of $20,250 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from Wichita State University generally make around $39,512. That is a strong return on a $20,250 median debt. Roughly 94% of applicants are accepted.
Arkansas Tech University landed the #12 spot for digital marketing value this year. Located in the town of Russellville, Arkansas Tech University is a large public university. Expect in-state tuition and fees of around $8,674, compared with $14,668 for out-of-state students. Typical student debt for digital marketing graduates is $23,257. Early-career digital marketing graduates make about $45,115. Weighed against typical debt, the earnings make a compelling case for value. Arkansas Tech University admits about 96% of applicants.
Youngstown State University ranked #13 on our 2027 list of the best value digital marketing schools. Set in the city of Youngstown, Youngstown State University is a large public institution. Students from in state pay about $9,926 in tuition and fees, with out-of-state students paying around $10,286. Typical student debt for digital marketing graduates is $23,900. Digital Marketing graduates of Youngstown State University earn a median of $36,518 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Youngstown State University admits about 84% of applicants.
The University Of Texas Of The Permian Basin earned the #14 position for value in digital marketing this year. Located in the city of Odessa, The University Of Texas Of The Permian Basin is a moderately-sized public university. The average in-state cost of tuition and fees is $9,607, compared with $21,900 for out-of-state students. Students borrow a median of $20,052 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from The University Of Texas Of The Permian Basin generally make around $60,503. That is a strong return on a $20,052 median debt. Roughly 95% of applicants are accepted.
University Of Akron Main Campus placed #15 among the best values for digital marketing. University Of Akron Main Campus is a large public school located in the city of Akron. Expect in-state tuition and fees of around $13,135, while out-of-state students pay about $20,815. Students borrow a median of $25,000 to complete the digital marketing program here. Soon after graduation, digital marketing degree recipients from University Of Akron Main Campus generally make around $47,740. Weighed against typical debt, the earnings make a compelling case for value. Roughly 60% of applicants are accepted.
University Of Northern Iowa ranked #16 on our 2027 list of the best value digital marketing schools. University Of Northern Iowa is a large public school located in the city of Cedar Falls. The average in-state cost of tuition and fees is $9,936, with out-of-state students paying around $21,712. Digital Marketing graduates carry a median of $17,750 in student loans. Early-career digital marketing graduates make about $48,990. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 93%.
Cleveland State University landed the #17 spot for digital marketing value this year. Cleveland State University is a large public school located in the city of Cleveland. In-state tuition and fees average $12,982, compared with $18,502 for out-of-state students. Typical student debt for digital marketing graduates is $24,219. Digital Marketing graduates of Cleveland State University earn a median of $43,706 early in their careers. Set against $24,219 in median debt, that is a healthy payoff. The acceptance rate is 91%.
University Of Sacred Heart placed #18 among the best values for digital marketing. Located in the city of Santurce, University Of Sacred Heart is a moderately-sized private not-for-profit university. Expect in-state tuition and fees of around $6,410. Typical student debt for digital marketing graduates is $14,493. Digital Marketing graduates of University Of Sacred Heart earn a median of $45,928 early in their careers. That is a strong return on a $14,493 median debt. University Of Sacred Heart admits about 58% of applicants.
Wilmington University placed #19 among the best values for digital marketing. Located in the suburb of New Castle, Wilmington University is a large private not-for-profit university. In-state tuition and fees average $12,630. Digital Marketing graduates carry a median of $20,430 in student loans. Digital Marketing graduates of Wilmington University earn a median of $39,794 early in their careers. That is a strong return on a $20,430 median debt.
Wright State University Main Campus placed #20 among the best values for digital marketing. Located in the suburb of Dayton, Wright State University Main Campus is a large public university. In-state tuition and fees average $10,991, with out-of-state students paying around $20,691. Students borrow a median of $26,000 to complete the digital marketing program here. Early-career digital marketing graduates make about $43,722. That is a strong return on a $26,000 median debt. Roughly 96% of applicants are accepted.
University Of Wisconsin La Crosse earned the #21 position for value in digital marketing this year. Set in the city of La Crosse, University Of Wisconsin La Crosse is a large public institution. The average in-state cost of tuition and fees is $10,070, compared with $19,517 for out-of-state students. Students borrow a median of $25,000 to complete the digital marketing program here. Early-career digital marketing graduates make about $46,432. Weighed against typical debt, the earnings make a compelling case for value. Roughly 76% of applicants are accepted.
Tennessee Wesleyan College placed #22 among the best values for digital marketing. Tennessee Wesleyan College is a small private not-for-profit school located in the town of Athens. In-state tuition and fees average $30,814. Typical student debt for digital marketing graduates is $29,750. Early-career digital marketing graduates make about $58,859. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 69%.
East Tennessee State University ranked #23 on our 2027 list of the best value digital marketing schools. Set in the city of Johnson City, East Tennessee State University is a large public institution. In-state tuition and fees average $10,216, compared with $13,726 for out-of-state students. Digital Marketing graduates carry a median of $21,819 in student loans. Soon after graduation, digital marketing degree recipients from East Tennessee State University generally make around $35,632. Set against $21,819 in median debt, that is a healthy payoff. The acceptance rate is 86%.
Southwest Minnesota State University landed the #24 spot for digital marketing value this year. Located in the town of Marshall, Southwest Minnesota State University is a large public university. Students from in state pay about $10,361 in tuition and fees. Students borrow a median of $23,425 to complete the digital marketing program here. Digital Marketing graduates of Southwest Minnesota State University earn a median of $47,898 early in their careers. Set against $23,425 in median debt, that is a healthy payoff. The acceptance rate is 62%.
Iowa State University placed #25 among the best values for digital marketing. Located in the city of Ames, Iowa State University is a very large public university. Students from in state pay about $10,787 in tuition and fees, while out-of-state students pay about $28,881. Digital Marketing graduates carry a median of $23,250 in student loans. Early-career digital marketing graduates make about $54,204. Set against $23,250 in median debt, that is a healthy payoff. Roughly 89% of applicants are accepted.
Rest of the Top 50 Best Value Digital Marketing Schools
Not far behind, these schools also offered excellent value in digital marketing:
Other Digital Marketing Degree Levels
Looking for a different degree level? Compare best-value Digital Marketing rankings across degree levels:
View All Digital Marketing Rankings >
Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 55 schools evaluated.
*Averages shown above reflect the top 55 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
