2026 Best Value Marketing/Marketing Management, General Schools in California
If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Best Value Marketing/Marketing Management, General Schools
Our analysis ranked California State University Northridge the best value for a degree in marketing/marketing management, general in California. Located in the city of Northridge, California State University Northridge is a very large public university. Expect in-state tuition and fees of around $7,458, compared with $20,058 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $14,000 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from California State University Northridge generally make around $37,016. That is a strong return on a $14,000 median debt. Roughly 93% of applicants are accepted.
The strong cost-to-outcome balance at Vanguard University Of Southern California earned it the #2 place for marketing/marketing management, general. Vanguard University Of Southern California is a mid-sized private not-for-profit school located in the city of Costa Mesa. In-state tuition and fees average $41,700. Marketing/marketing Management, General graduates carry a median of $21,111 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Vanguard University Of Southern California generally make around $80,727. Weighed against typical debt, the earnings make a compelling case for value. Roughly 62% of applicants are accepted.
Students looking for strong value in marketing/marketing management, general will find it at La Sierra University, which ranked #3. La Sierra University is a small private not-for-profit school located in the city of Riverside. Expect in-state tuition and fees of around $37,710. Marketing/marketing Management, General graduates carry a median of $26,333 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from La Sierra University generally make around $51,670. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 92%.
Students looking for strong value in marketing/marketing management, general will find it at Menlo College, which ranked #4. Menlo College is a small private not-for-profit school located in the suburb of Atherton. In-state tuition and fees average $53,630. Students borrow a median of $24,476 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $49,788. Set against $24,476 in median debt, that is a healthy payoff. The acceptance rate is 68%.
Students looking for strong value in marketing/marketing management, general will find it at California Baptist University, which ranked #5. California Baptist University is a large private not-for-profit school located in the city of Riverside. In-state tuition and fees average $41,228. Marketing/marketing Management, General graduates carry a median of $27,000 in student loans. Early-career marketing/marketing management, general graduates make about $41,108. Weighed against typical debt, the earnings make a compelling case for value. California Baptist University admits about 85% of applicants.
University Of San Diego came in at #6 for value in marketing/marketing management, general this year. Located in the city of San Diego, University Of San Diego is a large private not-for-profit university. Students from in state pay about $59,486 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $21,375 in student loans. Early-career marketing/marketing management, general graduates make about $56,313. Weighed against typical debt, the earnings make a compelling case for value. Roughly 52% of applicants are accepted.
University Of Southern California landed the #7 spot for marketing/marketing management, general value this year. University Of Southern California is a very large private not-for-profit school located in the city of Los Angeles. Expect in-state tuition and fees of around $71,647. Typical student debt for marketing/marketing management, general graduates is $15,625. Early-career marketing/marketing management, general graduates make about $102,966. Set against $15,625 in median debt, that is a healthy payoff. Roughly 10% of applicants are accepted.
University Of San Francisco came in at #8 for value in marketing/marketing management, general this year. Located in the city of San Francisco, University Of San Francisco is a large private not-for-profit university. Students from in state pay about $60,522 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Marketing/marketing Management, General graduates of University Of San Francisco earn a median of $44,891 early in their careers. Set against $21,500 in median debt, that is a healthy payoff. Roughly 62% of applicants are accepted.
Loyola Marymount University earned the #9 position for value in marketing/marketing management, general this year. Located in the city of Los Angeles, Loyola Marymount University is a large private not-for-profit university. Expect in-state tuition and fees of around $61,867. Typical student debt for marketing/marketing management, general graduates is $25,000. Early-career marketing/marketing management, general graduates make about $48,281. That is a strong return on a $25,000 median debt. Roughly 45% of applicants are accepted.
Fidm Fashion Institute Of Design And Merchandising Los Angeles earned the #10 position for value in marketing/marketing management, general this year. Set in the city of Los Angeles, Fidm Fashion Institute Of Design And Merchandising Los Angeles is a small private for-profit institution. In-state tuition and fees average $35,000. Marketing/marketing Management, General graduates carry a median of $19,025 in student loans. Early-career marketing/marketing management, general graduates make about $28,741. Weighed against typical debt, the earnings make a compelling case for value.
Point Loma Nazarene University came in at #11 for value in marketing/marketing management, general this year. Located in the city of San Diego, Point Loma Nazarene University is a moderately-sized private not-for-profit university. Students from in state pay about $46,250 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $22,542. Early-career marketing/marketing management, general graduates make about $54,116. That is a strong return on a $22,542 median debt. Point Loma Nazarene University admits about 84% of applicants.
Santa Clara University landed the #12 spot for marketing/marketing management, general value this year. Set in the city of Santa Clara, Santa Clara University is a large private not-for-profit institution. The average in-state cost of tuition and fees is $61,293. Typical student debt for marketing/marketing management, general graduates is $19,712. Soon after graduation, marketing/marketing management, general degree recipients from Santa Clara University generally make around $58,493. Weighed against typical debt, the earnings make a compelling case for value. Roughly 48% of applicants are accepted.
Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 23 schools evaluated.
*Averages shown above reflect the top 13 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
