2027 Best Value Marketing/Marketing Management, General Schools in Kentucky

[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2027 best-value ranking, College Factual looked at 7 schools to find the best return on investment for marketing/marketing management, general students.
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2027 Best Value Marketing/Marketing Management, General Schools in Kentucky
If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Best Value Marketing/Marketing Management, General Schools
Our analysis ranked Murray State University the best value for a degree in marketing/marketing management, general in Kentucky. Located in the town of Murray, Murray State University is a large public university. Students from in state pay about $9,900 in tuition and fees, while out-of-state students pay about $19,836. Typical student debt for marketing/marketing management, general graduates is $21,997. Soon after graduation, marketing/marketing management, general degree recipients from Murray State University generally make around $45,042. Weighed against typical debt, the earnings make a compelling case for value. Murray State University admits about 86% of applicants.
A rank of #2 makes Western Kentucky University one of the best values for marketing/marketing management, general. Set in the city of Bowling Green, Western Kentucky University is a large public institution. In-state tuition and fees average $11,652, compared with $27,000 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $23,250 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Western Kentucky University generally make around $42,478. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 94%.
The strong cost-to-outcome balance at Morehead State University earned it the #3 place for marketing/marketing management, general. Located in the town of Morehead, Morehead State University is a moderately-sized public university. The average in-state cost of tuition and fees is $10,024, while out-of-state students pay about $14,980. Marketing/marketing Management, General graduates carry a median of $25,900 in student loans. Marketing/marketing Management, General graduates of Morehead State University earn a median of $38,636 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Morehead State University admits about 77% of applicants.
Students looking for strong value in marketing/marketing management, general will find it at Eastern Kentucky University, which ranked #4. Eastern Kentucky University is a large public school located in the town of Richmond. Expect in-state tuition and fees of around $10,320, with out-of-state students paying around $21,230. Marketing/marketing Management, General graduates carry a median of $25,189 in student loans. Marketing/marketing Management, General graduates of Eastern Kentucky University earn a median of $40,968 early in their careers. That is a strong return on a $25,189 median debt. Eastern Kentucky University admits about 78% of applicants.
University Of Louisville came in at #5 on our 2027 list of the best value marketing/marketing management, general schools. University Of Louisville is a very large public school located in the city of Louisville. In-state tuition and fees average $13,136, compared with $29,482 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $21,384. Early-career marketing/marketing management, general graduates make about $47,704. Set against $21,384 in median debt, that is a healthy payoff. University Of Louisville admits about 79% of applicants.
University Of Kentucky came in at #6 for value in marketing/marketing management, general this year. University Of Kentucky is a very large public school located in the city of Lexington. The average in-state cost of tuition and fees is $13,502, compared with $34,140 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $24,225 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from University Of Kentucky generally make around $48,100. Set against $24,225 in median debt, that is a healthy payoff. Roughly 93% of applicants are accepted.
Campbellsville University earned the #7 position for value in marketing/marketing management, general this year. Set in the town of Campbellsville, Campbellsville University is a large private not-for-profit institution. The average in-state cost of tuition and fees is $27,998. Typical student debt for marketing/marketing management, general graduates is $24,148. Soon after graduation, marketing/marketing management, general degree recipients from Campbellsville University generally make around $43,474. Weighed against typical debt, the earnings make a compelling case for value. Campbellsville University admits about 80% of applicants.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 7 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.