2027 Best Value Marketing/Marketing Management, General Schools in Virginia
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 9 schools to build this 2027 ranking of the best value marketing/marketing management, general schools.
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2027 Best Value Marketing/Marketing Management, General Schools in Virginia
Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.
Best Value Marketing/Marketing Management, General Schools
Our analysis ranked Radford University the best value for a degree in marketing/marketing management, general in Virginia. Set in the town of Radford, Radford University is a moderately-sized public institution. Expect in-state tuition and fees of around $12,548, while out-of-state students pay about $25,633. Students borrow a median of $25,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $37,396. Weighed against typical debt, the earnings make a compelling case for value. Radford University admits about 90% of applicants.
The strong cost-to-outcome balance at Old Dominion University earned it the #2 place for marketing/marketing management, general. Set in the city of Norfolk, Old Dominion University is a very large public institution. Students from in state pay about $12,750 in tuition and fees, with out-of-state students paying around $33,780. Marketing/marketing Management, General graduates carry a median of $27,125 in student loans. Marketing/marketing Management, General graduates of Old Dominion University earn a median of $43,395 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.
College Of William And Mary is a great value for students pursuing a degree in marketing/marketing management, general, landing the #3 spot this year. Set in the suburb of Williamsburg, College Of William And Mary is a large public institution. Expect in-state tuition and fees of around $25,734, with out-of-state students paying around $51,038. Typical student debt for marketing/marketing management, general graduates is $18,935. Marketing/marketing Management, General graduates of College Of William And Mary earn a median of $53,338 early in their careers. Set against $18,935 in median debt, that is a healthy payoff. Roughly 34% of applicants are accepted.
Students looking for strong value in marketing/marketing management, general will find it at Virginia State University, which ranked #4. Set in the suburb of Petersburg, Virginia State University is a moderately-sized public institution. Expect in-state tuition and fees of around $10,043, compared with $22,650 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $27,000. Marketing/marketing Management, General graduates of Virginia State University earn a median of $40,620 early in their careers. That is a strong return on a $27,000 median debt. The acceptance rate is 89%.
The strong cost-to-outcome balance at James Madison University earned it the #5 place for marketing/marketing management, general. Located in the city of Harrisonburg, James Madison University is a very large public university. Students from in state pay about $13,966 in tuition and fees, with out-of-state students paying around $31,312. Marketing/marketing Management, General graduates carry a median of $21,040 in student loans. Marketing/marketing Management, General graduates of James Madison University earn a median of $61,692 early in their careers. Set against $21,040 in median debt, that is a healthy payoff. James Madison University admits about 72% of applicants.
Virginia Commonwealth University landed the #6 spot for marketing/marketing management, general value this year. Virginia Commonwealth University is a very large public school located in the city of Richmond. In-state tuition and fees average $16,720, compared with $39,884 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $21,500. Marketing/marketing Management, General graduates of Virginia Commonwealth University earn a median of $41,767 early in their careers. That is a strong return on a $21,500 median debt. Virginia Commonwealth University admits about 93% of applicants.
Virginia Polytechnic Institute And State University came in at #7 for value in marketing/marketing management, general this year. Set in the city of Blacksburg, Virginia Polytechnic Institute And State University is a very large public institution. Students from in state pay about $15,948 in tuition and fees, compared with $37,764 for out-of-state students. Students borrow a median of $22,500 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $56,417. That is a strong return on a $22,500 median debt. Roughly 55% of applicants are accepted.
Hampton University placed #8 among the best values for marketing/marketing management, general. Located in the suburb of Hampton, Hampton University is a mid-sized private not-for-profit university. In-state tuition and fees average $30,592. Typical student debt for marketing/marketing management, general graduates is $23,355. Soon after graduation, marketing/marketing management, general degree recipients from Hampton University generally make around $32,511. Weighed against typical debt, the earnings make a compelling case for value. Roughly 62% of applicants are accepted.
Liberty University placed #9 among the best values for marketing/marketing management, general. Liberty University is a very large private not-for-profit school located in the city of Lynchburg. Expect in-state tuition and fees of around $16,173. Students borrow a median of $27,414 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Liberty University generally make around $57,857. Set against $27,414 in median debt, that is a healthy payoff. Liberty University admits about 99% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 9 schools evaluated.
*Averages shown above reflect the top 9 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
