by our College Data Analytics TeamIn the latest year, 4 U.S. colleges awarded 33 degrees and certificates in Business and Personal/Financial Services Marketing Operations. Associate degrees are the most popular award, at 64% of graduates. College Factual ranks 2 schools in its 2027 Best Business and Personal/Financial Services Marketing Operations Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $38,124 one year after completing, rising to $59,835 after four years.
A major in Business and Personal/Financial Services Marketing Operations involves the study of Business And Personal/financial Services Marketing Operations. A Program That Prepares Individuals To Perform Marketing And Operational Tasks Associated With The Provision Of Personal And Financial Services. Includes Instruction In Banking, Marketing Research, Advertising, Promotional Campaign Organization, Insurance, Media Relations, And Applicable Technical And Administrative Skills.
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Across the country, business and personal/financial services marketing operations is a popular field of study, with 33 degrees awarded annually. 4 colleges award business and personal/financial services marketing operations degrees, an average of 8 graduates per school; the largest program awarded 13.
By level, the 33 awards include 21 associate degrees and 2 master’s degrees.
Women earned 58% of business and personal/financial services marketing operations degrees and certificates in the latest year (19 of 33). The largest groups of graduates by race and ethnicity are White (17) and Black or African American (7).
College Factual ranks 2 schools in its 2027 Best Business and Personal/Financial Services Marketing Operations Schools ranking, including 1 for associate degrees. It also ranks business and personal/financial services marketing operations schools within 1 state. In all, 4 colleges offer business and personal/financial services marketing operations programs; compare them by degree level below or in the Best Value Business and Personal/Financial Services Marketing Operations Colleges ranking, which weighs quality against cost.
The most common business and personal/financial services marketing operations credential is the associate degree: 21 of the 33 awarded in the latest year. Jobs related to business and personal/financial services marketing operations call most for Critical Thinking, Active Listening and Reading Comprehension, and for knowledge of Customer and Personal Service, English Language and Sales and Marketing, according to O*NET. The most important abilities are Oral Comprehension, Oral Expression and Deductive Reasoning.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long a business and personal/financial services marketing operations degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Associate Degree | 2 years | 21 |
| Master’s Degree | 1-3 years | 2 |
Bachelor’s degree is the most common level of education among workers in jobs related to business and personal/financial services marketing operations, at 55.0%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 55.0% |
| High school diploma or equivalent | 15.8% |
| Master’s degree | 15.0% |
| Some college courses | 5.1% |
| Post-baccalaureate certificate | 4.9% |
| Associate’s degree (or other 2-year) | 2.8% |
| Postsecondary certificate | 1.5% |
Source: O*NET Online.
3 occupations are related to Business and Personal/Financial Services Marketing Operations, with an average median salary of $86,546; the strongest outlook belongs to Market Research Analysts and Marketing Specialists, at 10.3% projected job growth. Typical job titles include Stock Trader, Financial Sales Advisor, Market Operator and Energy Trader.
The occupation related to business and personal/financial services marketing operations with the most projected jobs is Securities, Commodities, and Financial Services Sales Agents, at 1,156,027.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Securities, Commodities, and Financial Services Sales Agents | 1,156,027 | 9.2% |
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Search Marketing Strategists | 199,758 | 8.2% |
Business and Personal/Financial Services Marketing Operations graduates earn a median $38,124 one year after completing their program, $59,835 after four years and $51,544 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $38,124 |
| 4 years | $59,835 |
| 5 years | $51,544 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to business and personal/financial services marketing operations, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Search Marketing Strategists | $85,177 |
| Securities, Commodities, and Financial Services Sales Agents | $49,944 |
Business and Personal/Financial Services Marketing Operations has 9 similar majors in the Business, Management & Marketing field, which together award 3,323 degrees a year; the largest are Fashion Merchandising (2,570), Special Products Marketing Operations (207) and Specialized Merchandising, Sales, and Marketing Operations, Other (195). Browse all Business, Management & Marketing majors or the full list of college majors.
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