by our College Data Analytics TeamIn the latest year, 15 U.S. colleges awarded 141 degrees and certificates in Tourism and Travel Services Marketing Operations. Master’s degrees are the most popular award, at 54% of graduates. College Factual ranks 6 schools in its 2027 Best Tourism and Travel Services Marketing Operations Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $38,124 one year after completing, rising to $59,835 after four years.
A major in Tourism and Travel Services Marketing Operations explores Tourism And Travel Services Marketing Operations. A Program That Prepares Individuals To Provide Direct Retail Services To Hotel And Motel Clients And Customers In A Variety Of Settings. Includes Instruction In The Principles Of Hotel/motel Operations, Customer Sales And Assistance Operations And Techniques, Telephone Operations, And Basic Office Management.
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Across the country, tourism and travel services marketing operations draws strong interest, with 141 degrees awarded annually. 15 colleges award tourism and travel services marketing operations degrees, an average of 9 graduates per school; the largest program awarded 44.
By level, the 141 awards include 4 certificates, 19 associate degrees, 18 bachelor’s degrees and 76 master’s degrees.
Women earned 72% of tourism and travel services marketing operations degrees and certificates in the latest year (101 of 141). The largest groups of graduates by race and ethnicity are White (65) and Hispanic or Latino (45), and international students earned 7.
College Factual ranks 6 schools in its 2027 Best Tourism and Travel Services Marketing Operations Schools ranking, including 1 for bachelor’s degrees. It also ranks tourism and travel services marketing operations schools within 2 states. In all, 15 colleges offer tourism and travel services marketing operations programs; compare them by degree level below or in the Best Value Tourism and Travel Services Marketing Operations Colleges ranking, which weighs quality against cost.
The most common tourism and travel services marketing operations credential is the master’s degree: 76 of the 141 awarded in the latest year. Jobs related to tourism and travel services marketing operations call most for Active Listening, Reading Comprehension and Speaking, and for knowledge of English Language, Customer and Personal Service and Sales and Marketing, according to O*NET. The most important abilities are Oral Comprehension, Written Comprehension and Oral Expression.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long a tourism and travel services marketing operations degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 4 |
| Associate Degree | 2 years | 19 |
| Bachelor’s Degree | 4 years | 18 |
| Master’s Degree | 1-3 years | 76 |
Bachelor’s degree is the most common level of education among workers in jobs related to tourism and travel services marketing operations, at 32.5%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 32.5% |
| Associate’s degree (or other 2-year) | 22.7% |
| High school diploma or equivalent | 17.3% |
| Master’s degree | 13.6% |
| Postsecondary certificate | 7.2% |
| Some college courses | 5.2% |
| Post-baccalaureate certificate | 1.5% |
Source: O*NET Online.
3 occupations are related to Tourism and Travel Services Marketing Operations, with an average median salary of $91,670; the strongest outlook belongs to Market Research Analysts and Marketing Specialists, at 10.3% projected job growth. Typical job titles include Travel Service Consultant, Certified Travel Counselor, Travel Agent and Tour Agent.
The occupation related to tourism and travel services marketing operations with the most projected jobs is Travel Agents, at 926,319.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Travel Agents | 926,319 | -3.5% |
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Search Marketing Strategists | 199,758 | 8.2% |
Tourism and Travel Services Marketing Operations graduates earn a median $38,124 one year after completing their program, $59,835 after four years and $51,544 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $38,124 |
| 4 years | $59,835 |
| 5 years | $51,544 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to tourism and travel services marketing operations, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Search Marketing Strategists | $85,177 |
| Travel Agents | $65,314 |
Tourism and Travel Services Marketing Operations has 9 similar majors in the Business, Management & Marketing field, which together award 3,215 degrees a year; the largest are Fashion Merchandising (2,570), Special Products Marketing Operations (207) and Specialized Merchandising, Sales, and Marketing Operations, Other (195). Browse all Business, Management & Marketing majors or the full list of college majors.
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