by our College Data Analytics Team
[Specialized Sales Merchandising Marketing](/majors/business-management-marketing-sales/specialized-sales-merchandising-marketing/) programs reward a close look at where graduates go on to earn the most. A top-earning program sends graduates into careers with strong starting pay.
For its 2026 highest-paid-graduates ranking, College Factual looked at 6 schools to find where specialized sales merchandising marketing graduates earn the most.
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If you want to know which schools send specialized sales merchandising marketing graduates into the highest-paying careers, see the list below.
Baylor University tops our 2026 list of the highest-paying specialized sales merchandising marketing schools in the Southwest Region. Baylor University is a private not-for-profit school located in the city of Waco. After graduating, specialized sales merchandising marketing degree recipients from Baylor University typically earn about $77,422 annually.
University Of North Texas came in at #2 on our 2026 list of the highest-paying specialized sales merchandising marketing schools. Located in the city of Denton, University Of North Texas is a public institution. Early-career specialized sales merchandising marketing graduates from University Of North Texas make a median of around $56,709 per year.
Texas Christian University came in at #3 on our 2026 list of the highest-paying specialized sales merchandising marketing schools. Texas Christian University is a private not-for-profit school located in the city of Fort Worth. Early-career specialized sales merchandising marketing graduates from Texas Christian University make a median of around $52,239 per year.
A rank of #4 makes Texas Womans University one of the highest-paying schools for specialized sales merchandising marketing. Set in the city of Denton, Texas Womans University is a public institution. After graduating, specialized sales merchandising marketing degree recipients from Texas Womans University typically earn about $57,539 annually.
Strong graduate earnings at Texas State University San Marcos earned it the #5 place for specialized sales merchandising marketing. Located in the city of San Marcos, Texas State University San Marcos is a public institution. Specialized Sales Merchandising Marketing graduates of Texas State University San Marcos earn a median of about $58,224 a year early in their careers.
Sam Houston State University placed #6 among the highest-paying schools for specialized sales merchandising marketing. Located in the town of Huntsville, Sam Houston State University is a public institution. Specialized Sales Merchandising Marketing graduates of Sam Houston State University earn a median of about $55,164 a year early in their careers.
The ranking above is published by College Factual, 2026 edition. The methodology measures the salaries specialized sales merchandising marketing graduates go on to earn early in their careers, drawn primarily from the U.S. Department of Education (College Scorecard field-of-study earnings and IPEDS).
Ranking method: College Major Earnings · 6 schools evaluated.
*Salary figures reflect median early-career earnings (about 5 years after graduation) and may vary by how long a person takes to complete their degree.
More about our data sources and methodologies.