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Marketing at James Madison University

174 Bachelor's Degrees
#62 Overall Quality
$49,719 Bachelor's Salary
Marketing is one of the majors in the business, management & marketing program at James Madison University.

We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. In addition, we cover how JMU ranks in comparison to other schools with marketing programs.

Go directly to any of the following sections:


 

Marketing Degrees Available at JMU

JMU Marketing Rankings

JMU is in the top 10% of the country for marketing. More specifically it was ranked #62 out of 778 schools by College Factual. It is also ranked #1 in Virginia.

Ranking Type Rank
Best Marketing Colleges for Veterans 37
Highest Paid Bachelor’s Degree Marketing Graduates 39
Best Marketing Bachelor’s Degree Colleges for Veterans 39
Best Marketing Bachelor’s Degree Schools 59
Highest Paid Marketing Graduates 60
Best Marketing Schools 62
Best Value Bachelor’s Degree Colleges for Marketing 123
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 130
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 131
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 136
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 146
Best Value Colleges for Marketing (Income $0-$30k) 184
Best Value Colleges for Marketing (Income $30-$48k) 186
Best Value Colleges for Marketing 194
Best Value Colleges for Marketing (With Aid) 203
Best Value Colleges for Marketing (Income $48-$75k) 211
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 214
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 217
Best Value Colleges for Marketing (Income Over $110k) 286
Best Value Colleges for Marketing (Income $75-$110k) 294

During the 2020-2021 academic year, James Madison University handed out 174 bachelor's degrees in marketing. Last year, the same number of degrees were handed out.

How Much Do Marketing Graduates from JMU Make?

$49,719 Bachelor's Median Salary

Salary of Marketing Graduates with a Bachelor's Degree

The median salary of marketing students who receive their bachelor's degree at JMU is $49,719. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.

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How Much Student Debt Do Marketing Graduates from JMU Have?

$21,040 Bachelor's Median Debt

Student Debt of Marketing Graduates with a Bachelor's Degree

While getting their bachelor's degree at JMU, marketing students borrow a median amount of $21,040 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.

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The typical student loan payment of a bachelor's degree student from the marketing program at JMU is $410 per month.


 

JMU Marketing Students

Take a look at the following statistics related to the make-up of the marketing majors at James Madison University.

JMU Marketing Bachelor’s Program

During the 2020-2021 academic year, 174 students graduated with a bachelor's degree in marketing from JMU. About 53% were men and 47% were women.

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The majority of the students with this major are white. About 82% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from James Madison University with a bachelor's in marketing.

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Ethnic Background Number of Students
Asian 4
Black or African American 3
Hispanic or Latino 15
White 142
Non-Resident Aliens 5
Other Races 5

Related Major Annual Graduates
Business Administration & Management 209
Accounting 142
Hospitality Management 138
Finance & Financial Management 137
International Business 18

View All Marketing Related Majors >

References

More about our data sources and methodologies.

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