by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at James Madison University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for marketing majors, JMU came in at #29. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Virginia.
Here are some of the other rankings for JMU.
Out-of-state part-time undergraduates at JMU paid an average of $804 per credit hour in 2019-2020. The average for in-state students was $241 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,250 | $23,564 |
| Fees | $5,080 | $5,666 |
| Books and Supplies | $1,082 | $1,082 |
| On Campus Room and Board | $11,348 | $11,348 |
| On Campus Other Expenses | $4,020 | $4,020 |
Learn more about JMU tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at JMU took out an average of $24,000 in student loans. That is about the same as the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from JMU make an average of $54,154 a year during the early days of their career. That is 37% higher than the national average of $39,622.
JMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the JMU Online Learning page.
About 47.1% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.
Around 11.5% of marketing bachelor’s degree recipients at JMU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 4 |
| Hispanic or Latino | 6 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 137 |
| International Students | 12 |
| Other Races/Ethnicities | 9 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 174 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 141 |
| Accounting | 103 |
| Business/Managerial Economics | 11 |
| Finance & Financial Management | 163 |
| Hospitality Management | 179 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
