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University of Houston Bachelor’s in Marketing/Marketing Management, General

241 Bachelor's Degrees Awarded

Marketing/Marketing Management, General is a concentration offered under the marketing major at University of Houston. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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How Much Does a Bachelor’s in Marketing Management from UH Cost?

$9,457 Average Tuition and Fees (In-State)

UH Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at UH paid an average of $861 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $352 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$8,449$20,665
Fees$1,008$1,008
Books and Supplies$1,360$1,360
On Campus Room and Board$9,750$9,750
On Campus Other Expenses$4,064$4,064

Learn more about UH tuition and fees.

Does UH Offer an Online Bachelor’s in Marketing Management?

UH does not offer an online option for its marketing management bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UH Online Learning page.

UH Bachelor’s Student Diversity for Marketing Management

241 Bachelor's Degrees Awarded
58.1% Women
70.1% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 241 students received their bachelor’s degree in marketing management. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing management in 2019-2020, 58.1% of them were women. This is higher than the nationwide number of 53.4%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 70.1% of the marketing management bachelor’s degrees at UH in 2019-2020. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian58
Black or African American17
Hispanic or Latino86
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White56
International Students6
Other Races/Ethnicities18

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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