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University of Illinois at Urbana-Champaign Bachelor’s in Marketing

127 Bachelor's Degrees Awarded
$61,437 Average Salary
$19,500 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Illinois at Urbana-Champaign. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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Rankings for the UIUC Bachelor’s in Marketing

#12 in the U.S
#2 in Illinois

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for marketing majors, UIUC came in at #12. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Illinois.

Here are some of the other rankings for UIUC.

Ranking TypeRank
Best Value Master’s Degree Colleges for Marketing (With Aid)1
Best Marketing Bachelor’s Degree Colleges for Veterans2
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)3
Highest Paid Bachelor’s Degree Marketing Graduates4
Best Marketing Master’s Degree Colleges for Veterans4
Highest Paid Master’s Degree Marketing Graduates5
Best Marketing Colleges for Veterans5
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)6
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)6
Best Marketing Master’s Degree Schools6
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)7
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)7
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)7
Highest Paid Marketing Graduates7
Best Marketing Bachelor’s Degree Schools8
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)8
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)8
Best Value Colleges for Marketing (With Aid)9
Best Value Colleges for Marketing (Income $0-$30k)9
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)10
Best Marketing Schools12
Best Value Colleges for Marketing (Income $48-$75k)12
Best Value Colleges for Marketing (Income $30-$48k)12
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)24
Most Popular Master’s Degree Colleges for Marketing25
Best Value Master’s Degree Colleges for Marketing28
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)36
Best Value Colleges for Marketing (Income $75-$110k)81
Most Focused Master’s Degree Colleges for Marketing84
Most Popular Colleges for Marketing85
Best Value Colleges for Marketing (Income Over $110k)99
Most Popular Bachelor’s Degree Colleges for Marketing103
Best Value Bachelor’s Degree Colleges for Marketing275
Best Value Colleges for Marketing358
Most Focused Bachelor’s Degree Colleges for Marketing629
Most Focused Colleges for Marketing645

How Much Does a Bachelor’s in Marketing from UIUC Cost?

$17,213 Average Tuition and Fees (In-State)
$19,500 Average Student Debt

UIUC Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UIUC paid an average of $1,079 per credit hour in 2019-2020. The average for in-state students was $605 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$14,317$33,824
Fees$2,896$2,896
Books and Supplies$1,200$1,200
On Campus Room and Board$12,252$12,252
On Campus Other Expenses$2,500$2,500

Learn more about UIUC tuition and fees.

UIUC Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at UIUC in Marketing walked away with an average of $19,500 in student debt. That is 19% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UIUC?

$61,437 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UIUC is $61,437 per year. That is 55% higher than the national average of $39,622.

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Does UIUC Offer an Online Bachelor’s in Marketing?

UIUC does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UIUC Online Learning page.

UIUC Bachelor’s Student Diversity for Marketing

127 Bachelor's Degrees Awarded
63.0% Women
37.0% Racial-Ethnic Minorities*
There were 127 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 63.0% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UIUC in 2019-2020, 37.0% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian17
Black or African American8
Hispanic or Latino15
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White71
International Students9
Other Races/Ethnicities7

Bachelor’s in Marketing Focus Areas at UIUC

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General127

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management135
Accounting374
Finance & Financial Management256
Management Information Systems161
Management Sciences & Quantitative Methods110

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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