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Business, Management & Marketing at University of Massachusetts Amherst

954 Bachelor's Degrees
640 Master's Degrees
7 Doctor's Degrees
We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. We've also included details on how UMass Amherst ranks compared to other colleges offering a major in business, management & marketing.

Go directly to any of the following sections:


 

Business, Management & Marketing Degrees Available at UMass Amherst

UMass Amherst Business, Management & Marketing Rankings

In College Factual's most recent rankings for the best schools for business, management & marketing majors, UMass Amherst came in at #66. This puts it in the top 5% of the country in this field of study. It is also ranked #8 in Massachusetts.

Ranking Type Rank
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 28
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 29
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 30
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 30
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 31
Best Business, Management & Marketing Graduate Certificate Schools 32
Highest Paid Doctor’s Degree Business, Management & Marketing Graduates 32
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 32
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 34
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 35
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 42
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 43
Best Business, Management & Marketing Graduate Degree Schools 44
Best Business, Management & Marketing Master’s Degree Schools 44
Highest Paid Master’s Degree Business, Management & Marketing Graduates 45
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 48
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (With Aid) 48
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 48
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 51
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 51
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 53
Best Business, Management & Marketing Doctor’s Degree Schools 56
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 59
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 61
Best Business, Management & Marketing Schools 66
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 72
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 79
Highest Paid Business, Management & Marketing Graduates 91
Best Business, Management & Marketing Bachelor’s Degree Schools 100
Best Business, Management & Marketing Graduate Certificate Colleges for Veterans 108
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 113
Best Business, Management & Marketing Doctor’s Degree Colleges for Veterans 116
Best Value Doctor’s Degree Colleges for Business, Management & Marketing 140
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 148
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 150
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 198
Best Business, Management & Marketing Graduate Degree Colleges for Veterans 201
Best Value Graduate Certificate Colleges for Business, Management & Marketing 211
Best Business, Management & Marketing Colleges for Veterans 222
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 222
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 231
Best Value Colleges for Business, Management & Marketing (With Aid) 238
Best Value Master’s Degree Colleges for Business, Management & Marketing 517
Best Value Graduate Degree Colleges for Business, Management & Marketing 520
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 655
Best Value Colleges for Business, Management & Marketing 965

Popularity of Business, Management & Marketing at UMass Amherst

During the 2020-2021 academic year, University of Massachusetts Amherst handed out 954 bachelor's degrees in business, management & marketing. This is a decrease of 6% over the previous year when 1,013 degrees were handed out.

In 2021, 640 students received their master’s degree in business, management & marketing from UMass Amherst. This makes it the #61 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 7 students received their doctoral degrees in business, management & marketing in 2021, making the school the #125 most popular school in the United States for this category of students.


 

Business, Management & Marketing Student Diversity at UMass Amherst

Take a look at the following statistics related to the make-up of the business, management & marketing majors at University of Massachusetts Amherst.

UMass Amherst Business, Management & Marketing Bachelor’s Program

In the 2020-2021 academic year, 954 students earned a bachelor's degree in business, management & marketing from UMass Amherst. About 47% of these graduates were women and the other 53% were men.

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The majority of bachelor's degree recipients in this major at UMass Amherst are white. In the most recent graduating class for which data is available, 68% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 82
Black or African American 24
Hispanic or Latino 76
White 650
Non-Resident Aliens 57
Other Races 65

UMass Amherst Business, Management & Marketing Master’s Program

The business, management & marketing program at UMass Amherst awarded 640 master's degrees in 2020-2021. About 60% of these degrees went to men with the other 40% going to women.

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The majority of the students with this major are white. About 60% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 90
Black or African American 32
Hispanic or Latino 34
White 387
Non-Resident Aliens 41
Other Races 56

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 720
Accounting 328
Finance & Financial Management 234
Management Information Systems 158
Marketing 150
Hospitality Management 115
Management Sciences & Quantitative Methods 41
Real Estate 33
Human Resource Management 21

References

More about our data sources and methodologies.

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