by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. Also, learn how UMass Amherst ranks among other schools offering degrees in marketing.
Jump to any of the following sections:
UMass Amherst was ranked #109 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #5 in Massachusetts.
During the 2020-2021 academic year, University of Massachusetts Amherst handed out 150 bachelor's degrees in marketing. This is a decrease of 3% over the previous year when 155 degrees were handed out.
Marketing majors who earn their bachelor's degree from UMass Amherst go on to jobs where they make a median salary of $49,497 a year. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at UMass Amherst, marketing students borrow a median amount of $23,750 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.
The marketing program at UMass Amherst awarded 150 bachelor's degrees in 2020-2021. About 37% of these degrees went to men with the other 63% going to women.
The majority of the students with this major are white. About 73% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 3 |
| Hispanic or Latino | 14 |
| White | 109 |
| Non-Resident Aliens | 5 |
| Other Races | 10 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 720 |
| Accounting | 328 |
| Finance & Financial Management | 234 |
| Management Information Systems | 158 |
| Hospitality Management | 115 |
More about our data sources and methodologies.
