by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. In addition, we cover how UW - Madison ranks in comparison to other schools with marketing programs.
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Ranked at #8 in College Factual's most recent rankings, UW - Madison is in the top 1% of the country for marketing students pursuing a bachelor's degree. It is also ranked #1 in Wisconsin.
During the 2020-2021 academic year, University of Wisconsin - Madison handed out 226 bachelor's degrees in marketing. This is an increase of 2% over the previous year when 222 degrees were handed out.
In 2021, 20 students received their master’s degree in marketing from UW - Madison. This makes it the #41 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at UW - Madison is $53,817. This is great news for graduates of the program, since this figure is higher than the national average of $41,682 for all marketing bachelor's degree recipients.
Marketing majors graduating with a master's degree from UW - Madison make a median salary of $113,083 a year. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.
While getting their bachelor's degree at UW - Madison, marketing students borrow a median amount of $20,500 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
The typical student loan payment of a bachelor's degree student from the marketing program at UW - Madison is $345 per month.
Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.
Of the 226 students who graduated with a Bachelor’s in marketing from UW - Madison in 2021, 36% were men and 64% were women.
The majority of the students with this major are white. About 82% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 1 |
| Hispanic or Latino | 12 |
| White | 185 |
| Non-Resident Aliens | 11 |
| Other Races | 8 |
Of the 20 students who graduated with a Master’s in marketing from UW - Madison in 2021, 60% were men and 40% were women.
The majority of the students with this major are white. About 80% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 0 |
| Hispanic or Latino | 1 |
| White | 16 |
| Non-Resident Aliens | 2 |
| Other Races | 0 |
| Related Major | Annual Graduates |
|---|---|
| Finance & Financial Management | 463 |
| Entrepreneurial Studies | 349 |
| General Business/Commerce | 221 |
| Accounting | 219 |
| Business Administration & Management | 218 |
More about our data sources and methodologies.
