2026 Best Value Marketing/Marketing Management, General Schools in Alabama

[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 17 schools to build this 2026 ranking of the best value marketing/marketing management, general schools.
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2026 Best Value Marketing/Marketing Management, General Schools in Alabama
If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Best Value Marketing/Marketing Management, General Schools
Leading the list is University Of North Alabama, our #1 best value for marketing/marketing management, general in Alabama. Set in the city of Florence, University Of North Alabama is a large public institution. Expect in-state tuition and fees of around $12,120, compared with $22,320 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Marketing/marketing Management, General graduates of University Of North Alabama earn a median of $40,470 early in their careers. That is a strong return on a $21,500 median debt. University Of North Alabama admits about 87% of applicants.
Alabama State University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #2 spot this year. Alabama State University is a mid-sized public school located in the city of Montgomery. In-state tuition and fees average $11,248, compared with $19,576 for out-of-state students. Students borrow a median of $33,709 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Alabama State University generally make around $37,721. Weighed against typical debt, the earnings make a compelling case for value. Roughly 98% of applicants are accepted.
Auburn University At Montgomery came in at #3 on our 2026 list of the best value marketing/marketing management, general schools. Auburn University At Montgomery is a moderately-sized public school located in the city of Montgomery. In-state tuition and fees average $9,700, compared with $20,668 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $29,746. Early-career marketing/marketing management, general graduates make about $44,249. Set against $29,746 in median debt, that is a healthy payoff. Roughly 92% of applicants are accepted.
Jacksonville State University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. Jacksonville State University is a large public school located in the suburb of Jacksonville. Students from in state pay about $12,894 in tuition and fees, while out-of-state students pay about $23,334. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Jacksonville State University earn a median of $38,458 early in their careers. Set against $19,500 in median debt, that is a healthy payoff. Roughly 78% of applicants are accepted.
The strong cost-to-outcome balance at University Of South Alabama earned it the #5 place for marketing/marketing management, general. Set in the city of Mobile, University Of South Alabama is a large public institution. Expect in-state tuition and fees of around $10,116, while out-of-state students pay about $19,092. Typical student debt for marketing/marketing management, general graduates is $26,000. Marketing/marketing Management, General graduates of University Of South Alabama earn a median of $38,600 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 71%.
University Of Montevallo came in at #6 for value in marketing/marketing management, general this year. Located in the town of Montevallo, University Of Montevallo is a mid-sized public university. In-state tuition and fees average $13,948, with out-of-state students paying around $26,968. Students borrow a median of $25,096 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Montevallo generally make around $36,673. That is a strong return on a $25,096 median debt. The acceptance rate is 54%.
University Of Alabama At Birmingham landed the #7 spot for marketing/marketing management, general value this year. Located in the city of Birmingham, University Of Alabama At Birmingham is a very large public university. Students from in state pay about $9,098 in tuition and fees, while out-of-state students pay about $22,562. Marketing/marketing Management, General graduates carry a median of $26,750 in student loans. Marketing/marketing Management, General graduates of University Of Alabama At Birmingham earn a median of $39,348 early in their careers. That is a strong return on a $26,750 median debt. Roughly 88% of applicants are accepted.
University Of Alabama At Huntsville placed #8 among the best values for marketing/marketing management, general. Set in the city of Huntsville, University Of Alabama At Huntsville is a moderately-sized public institution. In-state tuition and fees average $12,132, with out-of-state students paying around $26,408. Students borrow a median of $23,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $40,225. Set against $23,000 in median debt, that is a healthy payoff. University Of Alabama At Huntsville admits about 69% of applicants.
The University Of Alabama ranked #9 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Tuscaloosa, The University Of Alabama is a very large public institution. In-state tuition and fees average $12,180, compared with $34,172 for out-of-state students. Students borrow a median of $23,071 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $52,419. That is a strong return on a $23,071 median debt. Roughly 77% of applicants are accepted.
Auburn University landed the #10 spot for marketing/marketing management, general value this year. Located in the city of Auburn, Auburn University is a very large public university. In-state tuition and fees average $12,890, with out-of-state students paying around $34,922. Marketing/marketing Management, General graduates carry a median of $20,500 in student loans. Early-career marketing/marketing management, general graduates make about $45,460. That is a strong return on a $20,500 median debt. Auburn University admits about 46% of applicants.
Samford University earned the #11 position for value in marketing/marketing management, general this year. Located in the suburb of Birmingham, Samford University is a moderately-sized private not-for-profit university. The average in-state cost of tuition and fees is $40,150. Marketing/marketing Management, General graduates carry a median of $18,000 in student loans. Early-career marketing/marketing management, general graduates make about $47,565. Set against $18,000 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 17 schools evaluated.
*Averages shown above reflect the top 12 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.