2026 Best Value Marketing Research Schools in Massachusetts
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Best Value Marketing Research Schools
For return on investment in marketing research, no school beat Westfield State University this year. Located in the suburb of Westfield, Westfield State University is a moderately-sized public university. In-state tuition and fees average $12,179, while out-of-state students pay about $18,259. Marketing Research graduates carry a median of $25,910 in student loans. Soon after graduation, marketing research degree recipients from Westfield State University generally make around $46,645. Weighed against typical debt, the earnings make a compelling case for value. Westfield State University admits about 81% of applicants.
The strong cost-to-outcome balance at Nichols College earned it the #2 place for marketing research. Located in the suburb of Dudley, Nichols College is a small private not-for-profit university. In-state tuition and fees average $42,705. Typical student debt for marketing research graduates is $27,000. Soon after graduation, marketing research degree recipients from Nichols College generally make around $52,388. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 81%.
Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 2 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) is a field worth comparing on the balance of cost and outcomes. The schools below stand out for delivering a strong marketing research education at a price that pays off.
