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2027 Best Value Marketing Research Schools in Massachusetts

[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.

To produce this 2027 ranking, College Factual evaluated 2 schools on the balance of cost and outcomes for marketing research students.

What’s on this page:

• Best Value Marketing Research Schools in Massachusetts

2027 Best Value Marketing Research Schools in Massachusetts

If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.

Best Value Marketing Research Schools

1

Westfield State University
Westfield, MA

$12,179 In-State Tuition & Fees

$25,910 Avg Student Debt

$57,346 Median Earnings (10yr)

For return on investment in marketing research, no school beat Westfield State University this year. Set in the suburb of Westfield, Westfield State University is a moderately-sized public institution. Expect in-state tuition and fees of around $12,179, while out-of-state students pay about $18,259. Marketing Research graduates carry a median of $25,910 in student loans. Soon after graduation, marketing research degree recipients from Westfield State University generally make around $46,645. That is a strong return on a $25,910 median debt. Westfield State University admits about 81% of applicants.

2

Nichols College
Dudley, MA

$42,705 In-State Tuition & Fees

$27,000 Avg Student Debt

$58,063 Median Earnings (10yr)

Students looking for strong value in marketing research will find it at Nichols College, which ranked #2. Nichols College is a small private not-for-profit school located in the suburb of Dudley. Expect in-state tuition and fees of around $42,705. Students borrow a median of $27,000 to complete the marketing research program here. Early-career marketing research graduates make about $52,388. That is a strong return on a $27,000 median debt. Nichols College admits about 81% of applicants.

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Notes and References

This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 2 schools evaluated.

*Averages shown above reflect the top 2 ranked schools only.

• The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).

More about our data sources and methodologies.