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Indiana University of Pennsylvania - Main Campus Bachelor’s in Marketing

90 Bachelor's Degrees Awarded
$39,112 Average Salary
$27,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Indiana University of Pennsylvania - Main Campus. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

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Rankings for the IUP Bachelor’s in Marketing

#413 in the U.S
#30 in Pennsylvania

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at IUP was ranked #413 on College Factual's Best Schools for marketing list. It is also ranked #30 in Pennsylvania.

Here are some of the other rankings for IUP.

Ranking Type Rank
Most Popular Bachelor’s Degree Colleges for Marketing 159
Most Popular Colleges for Marketing 171
Best Value Bachelor’s Degree Colleges for Marketing 185
Most Focused Bachelor’s Degree Colleges for Marketing 213
Most Focused Colleges for Marketing 233
Best Value Colleges for Marketing 295
Best Marketing Bachelor’s Degree Colleges for Veterans 345
Best Marketing Bachelor’s Degree Schools 364
Best Marketing Colleges for Veterans 372
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 386
Best Marketing Schools 413
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 453
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 463
Highest Paid Bachelor’s Degree Marketing Graduates 500
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 500
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 502
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 516
Best Value Colleges for Marketing (With Aid) 530
Best Value Colleges for Marketing (Income Over $110k) 580
Best Value Colleges for Marketing (Income $30-$48k) 606
Highest Paid Marketing Graduates 630
Best Value Colleges for Marketing (Income $48-$75k) 645
Best Value Colleges for Marketing (Income $0-$30k) 646
Best Value Colleges for Marketing (Income $75-$110k) 659

How Much Does a Bachelor’s in Marketing from IUP Cost?

$13,144 Average Tuition and Fees (In-State)
$27,000 Average Student Debt

IUP Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at IUP paid an average of $463 per credit hour in 2019-2020. The average for in-state students was $319 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $9,570 $13,890
Fees $3,574 $5,007
Books and Supplies $1,100 $1,100
On Campus Room and Board $12,636 $12,636
On Campus Other Expenses $2,080 $2,080

Learn more about IUP tuition and fees.

IUP Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at IUP in Marketing walked away with an average of $27,000 in student debt. That is 12% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From IUP?

$39,112 Average Salary
Average Earnings Boost

marketing who receive their bachelor’s degree from IUP make an average of $39,112 a year during the early days of their career. That is about the same as the national average of $39,622.

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Does IUP Offer an Online Bachelor’s in Marketing?

Online degrees for the IUP marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the IUP Online Learning page.

IUP Bachelor’s Student Diversity for Marketing

90 Bachelor's Degrees Awarded
53.3% Women
18.9% Racial-Ethnic Minorities*
There were 90 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 53.3% of them were women. This is in the same ballpark of the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at IUP in 2019-2020, 18.9% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 11
Hispanic or Latino 2
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 65
International Students 7
Other Races/Ethnicities 4

Bachelor’s in Marketing Focus Areas at IUP

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 90

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 119
Accounting 60
Finance & Financial Management 64
Hospitality Management 61
Human Resource Management 65

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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