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Marketing/Marketing Management, General at Western Kentucky University

104 Bachelor's Degrees
#267 Overall Quality
Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. We've also included details on how WKU ranks compared to other colleges offering a major in marketing management.

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Marketing/Marketing Management, General Degrees Available at WKU

WKU Marketing Management Rankings

The bachelor's program at WKU was ranked #267 on College Factual's Best Schools for marketing management list. It is also ranked #3 in Kentucky.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k) 51
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid) 72
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k) 74
Best Value Colleges for Marketing/Marketing Management, General (Income Over $110k) 87
Best Value Colleges for Marketing/Marketing Management, General (With Aid) 116
Best Value Colleges for Marketing/Marketing Management, General (Income $75-$110k) 119
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k) 147
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $48-$75k) 158
Best Value Colleges for Marketing/Marketing Management, General (Income $0-$30k) 199
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General 200
Best Marketing/Marketing Management, General Bachelor’s Degree Colleges for Veterans 203
Best Value Colleges for Marketing/Marketing Management, General (Income $48-$75k) 216
Best Marketing/Marketing Management, General Colleges for Veterans 217
Best Marketing/Marketing Management, General Bachelor’s Degree Schools 234
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k) 262
Best Marketing/Marketing Management, General Schools 267
Best Value Colleges for Marketing/Marketing Management, General 281
Best Value Colleges for Marketing/Marketing Management, General (Income $30-$48k) 335
Highest Paid Bachelor’s Degree Marketing/Marketing Management, General Graduates 396
Highest Paid Marketing/Marketing Management, General Graduates 460

During the 2020-2021 academic year, Western Kentucky University handed out 104 bachelor's degrees in marketing/marketing management, general. This is an increase of 41% over the previous year when 74 degrees were handed out.


 

Marketing Management Student Diversity at WKU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Kentucky University.

WKU Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 104 marketing management majors earned their bachelor's degree from WKU. Of these graduates, 45% were men and 55% were women.

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The majority of bachelor's degree recipients in this major at WKU are white. In the most recent graduating class for which data is available, 85% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a bachelor's in marketing management.

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Ethnic Background Number of Students
Asian 2
Black or African American 6
Hispanic or Latino 3
White 88
Non-Resident Aliens 1
Other Races 4

References

More about our data sources and methodologies.

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