by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 25 schools to find the best return on investment for marketing students.
What’s on this page:
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Our analysis ranked Milwaukee Area Technical College the best value for a degree in marketing in Wisconsin. Milwaukee Area Technical College is a very large public school located in the city of Milwaukee. In-state tuition and fees average $5,184, while out-of-state students pay about $7,427. Typical student debt for marketing graduates is $18,296. Early-career marketing graduates make about $38,325. That is a strong return on a $18,296 median debt.
The strong cost-to-outcome balance at Northeast Wisconsin Technical College earned it the #2 place for marketing. Located in the city of Green Bay, Northeast Wisconsin Technical College is a large public university. The average in-state cost of tuition and fees is $4,960, compared with $7,203 for out-of-state students. Marketing graduates carry a median of $14,997 in student loans. Soon after graduation, marketing degree recipients from Northeast Wisconsin Technical College generally make around $42,016. Set against $14,997 in median debt, that is a healthy payoff.
Western Technical College La Cross is a great value for students pursuing a degree in marketing, landing the #3 spot this year. Located in the city of La Crosse, Western Technical College La Cross is a large public university. Expect in-state tuition and fees of around $4,820, while out-of-state students pay about $7,078. Students borrow a median of $13,669 to complete the marketing program here. Marketing graduates of Western Technical College La Cross earn a median of $43,479 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Students looking for strong value in marketing will find it at Fox Valley Technical College, which ranked #4. Fox Valley Technical College is a large public school located in the suburb of Appleton. In-state tuition and fees average $5,040, with out-of-state students paying around $7,283. Students borrow a median of $13,319 to complete the marketing program here. Soon after graduation, marketing degree recipients from Fox Valley Technical College generally make around $44,020. Set against $13,319 in median debt, that is a healthy payoff.
Students looking for strong value in marketing will find it at Northcentral Technical College, which ranked #5. Northcentral Technical College is a moderately-sized public school located in the city of Wausau. Expect in-state tuition and fees of around $4,889, while out-of-state students pay about $7,132. Typical student debt for marketing graduates is $11,709. Marketing graduates of Northcentral Technical College earn a median of $41,696 early in their careers. Set against $11,709 in median debt, that is a healthy payoff.
Mid State Technical College placed #6 among the best values for marketing. Mid State Technical College is a moderately-sized public school located in the town of Wisconsin Rapids. Expect in-state tuition and fees of around $5,002, compared with $7,171 for out-of-state students. Marketing graduates carry a median of $11,626 in student loans. Marketing graduates of Mid State Technical College earn a median of $41,678 early in their careers. That is a strong return on a $11,626 median debt.
Waukesha County Technical College earned the #7 position for value in marketing this year. Set in the suburb of Pewaukee, Waukesha County Technical College is a large public institution. In-state tuition and fees average $4,803, compared with $7,046 for out-of-state students. Marketing graduates carry a median of $16,595 in student loans. Soon after graduation, marketing degree recipients from Waukesha County Technical College generally make around $34,630. Weighed against typical debt, the earnings make a compelling case for value.
Chippewa Valley Technical College landed the #8 spot for marketing value this year. Set in the city of Eau Claire, Chippewa Valley Technical College is a large public institution. Expect in-state tuition and fees of around $4,844, compared with $7,087 for out-of-state students. Students borrow a median of $12,000 to complete the marketing program here. Early-career marketing graduates make about $35,014. Set against $12,000 in median debt, that is a healthy payoff.
University Of Wisconsin Parkside placed #9 among the best values for marketing. Set in the rural area of Kenosha, University Of Wisconsin Parkside is a mid-sized public institution. Expect in-state tuition and fees of around $8,270, compared with $17,429 for out-of-state students. Marketing graduates carry a median of $20,900 in student loans. Early-career marketing graduates make about $40,916. That is a strong return on a $20,900 median debt. Roughly 75% of applicants are accepted.
University Of Wisconsin Green Bay earned the #10 position for value in marketing this year. Located in the city of Green Bay, University Of Wisconsin Green Bay is a large public university. Expect in-state tuition and fees of around $8,700, compared with $17,288 for out-of-state students. Marketing graduates carry a median of $24,477 in student loans. Early-career marketing graduates make about $42,853. That is a strong return on a $24,477 median debt. The acceptance rate is 89%.
University Of Wisconsin River Falls ranked #11 on our 2027 list of the best value marketing schools. Located in the town of River Falls, University Of Wisconsin River Falls is a moderately-sized public university. The average in-state cost of tuition and fees is $9,008, with out-of-state students paying around $17,470. Typical student debt for marketing graduates is $24,245. Soon after graduation, marketing degree recipients from University Of Wisconsin River Falls generally make around $47,577. Set against $24,245 in median debt, that is a healthy payoff. The acceptance rate is 82%.
University Of Wisconsin Whitewater placed #12 among the best values for marketing. Located in the town of Whitewater, University Of Wisconsin Whitewater is a large public university. Students from in state pay about $8,616 in tuition and fees, while out-of-state students pay about $18,716. Marketing graduates carry a median of $26,000 in student loans. Marketing graduates of University Of Wisconsin Whitewater earn a median of $47,664 early in their careers. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 86%.
Madison Area Technical College placed #13 among the best values for marketing. Located in the city of Madison, Madison Area Technical College is a large public university. The average in-state cost of tuition and fees is $4,977, while out-of-state students pay about $7,141. Marketing graduates carry a median of $16,812 in student loans. Soon after graduation, marketing degree recipients from Madison Area Technical College generally make around $44,279. Set against $16,812 in median debt, that is a healthy payoff.
University Of Wisconsin Oshkosh earned the #14 position for value in marketing this year. Located in the city of Oshkosh, University Of Wisconsin Oshkosh is a large public university. Expect in-state tuition and fees of around $8,532, with out-of-state students paying around $16,446. Students borrow a median of $22,082 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Wisconsin Oshkosh generally make around $51,607. That is a strong return on a $22,082 median debt. University Of Wisconsin Oshkosh admits about 86% of applicants.
University Of Wisconsin Stevens Point earned the #15 position for value in marketing this year. University Of Wisconsin Stevens Point is a moderately-sized public school located in the town of Stevens Point. Students from in state pay about $9,228 in tuition and fees, while out-of-state students pay about $18,248. Marketing graduates carry a median of $24,161 in student loans. Early-career marketing graduates make about $41,256. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Stevens Point admits about 92% of applicants.
University Of Wisconsin Milwaukee came in at #16 for value in marketing this year. Set in the city of Milwaukee, University Of Wisconsin Milwaukee is a very large public institution. Expect in-state tuition and fees of around $10,398, compared with $22,398 for out-of-state students. Marketing graduates carry a median of $26,000 in student loans. Marketing graduates of University Of Wisconsin Milwaukee earn a median of $45,966 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 91% of applicants are accepted.
University Of Wisconsin Platteville placed #17 among the best values for marketing. Set in the town of Platteville, University Of Wisconsin Platteville is a moderately-sized public institution. In-state tuition and fees average $8,644, with out-of-state students paying around $17,603. Typical student debt for marketing graduates is $23,677. Marketing graduates of University Of Wisconsin Platteville earn a median of $56,998 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Platteville admits about 89% of applicants.
University Of Wisconsin Madison landed the #18 spot for marketing value this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. Expect in-state tuition and fees of around $11,603, compared with $42,103 for out-of-state students. Typical student debt for marketing graduates is $20,500. Soon after graduation, marketing degree recipients from University Of Wisconsin Madison generally make around $91,298. That is a strong return on a $20,500 median debt. Roughly 45% of applicants are accepted.
University Of Wisconsin Eau Claire placed #19 among the best values for marketing. University Of Wisconsin Eau Claire is a large public school located in the city of Eau Claire. The average in-state cost of tuition and fees is $9,642, compared with $19,228 for out-of-state students. Marketing graduates carry a median of $21,875 in student loans. Marketing graduates of University Of Wisconsin Eau Claire earn a median of $51,621 early in their careers. That is a strong return on a $21,875 median debt. Roughly 82% of applicants are accepted.
University Of Wisconsin La Crosse landed the #20 spot for marketing value this year. Located in the city of La Crosse, University Of Wisconsin La Crosse is a large public university. Expect in-state tuition and fees of around $10,070, with out-of-state students paying around $19,517. Students borrow a median of $25,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Wisconsin La Crosse generally make around $46,432. Set against $25,000 in median debt, that is a healthy payoff. Roughly 76% of applicants are accepted.
Wisconsin Lutheran College ranked #21 on our 2027 list of the best value marketing schools. Located in the city of Milwaukee, Wisconsin Lutheran College is a small private not-for-profit university. In-state tuition and fees average $36,110. Marketing graduates carry a median of $26,916 in student loans. Marketing graduates of Wisconsin Lutheran College earn a median of $54,908 early in their careers. Set against $26,916 in median debt, that is a healthy payoff. Wisconsin Lutheran College admits about 78% of applicants.
Saint Norbert College came in at #22 for value in marketing this year. Located in the suburb of De Pere, Saint Norbert College is a mid-sized private not-for-profit university. In-state tuition and fees average $45,580. Students borrow a median of $27,000 to complete the marketing program here. Early-career marketing graduates make about $46,934. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Carthage College came in at #23 for value in marketing this year. Carthage College is a mid-sized private not-for-profit school located in the city of Kenosha. In-state tuition and fees average $38,750. Typical student debt for marketing graduates is $27,000. Early-career marketing graduates make about $50,175. Weighed against typical debt, the earnings make a compelling case for value. Carthage College admits about 87% of applicants.
Marquette University earned the #24 position for value in marketing this year. Set in the city of Milwaukee, Marquette University is a large private not-for-profit institution. Students from in state pay about $51,170 in tuition and fees. Marketing graduates carry a median of $26,000 in student loans. Early-career marketing graduates make about $53,415. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 81%.
Concordia University Wisconsin ranked #25 on our 2027 list of the best value marketing schools. Set in the suburb of Mequon, Concordia University Wisconsin is a moderately-sized private not-for-profit institution. The average in-state cost of tuition and fees is $35,470. Typical student debt for marketing graduates is $26,000. Soon after graduation, marketing degree recipients from Concordia University Wisconsin generally make around $39,614. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 78%.
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 25 schools evaluated.
*Averages shown above reflect the top 25 ranked schools only.
More about our data sources and methodologies.