by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 2 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Leading the list is Champlain College, our #1 best value for marketing in Vermont. Set in the city of Burlington, Champlain College is a mid-sized private not-for-profit institution. The average in-state cost of tuition and fees is $47,850. Students borrow a median of $24,125 to complete the marketing program here. Early-career marketing graduates make about $42,569. Set against $24,125 in median debt, that is a healthy payoff. Champlain College admits about 83% of applicants.
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 2 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
More about our data sources and methodologies.