2027 Best Value Marketing Schools in Alabama
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2027 ranking, College Factual evaluated 10 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
2027 Best Value Marketing Schools in Alabama
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Best Value Marketing Schools
University Of North Alabama earned the #1 spot for value among marketing schools in Alabama. Set in the city of Florence, University Of North Alabama is a large public institution. In-state tuition and fees average $12,120, compared with $22,320 for out-of-state students. Students borrow a median of $21,500 to complete the marketing program here. Marketing graduates of University Of North Alabama earn a median of $40,470 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of North Alabama admits about 87% of applicants.
Jacksonville State University came in at #2 on our 2027 list of the best value marketing schools. Jacksonville State University is a large public school located in the suburb of Jacksonville. Expect in-state tuition and fees of around $12,894, while out-of-state students pay about $23,334. Students borrow a median of $19,500 to complete the marketing program here. Early-career marketing graduates make about $38,458. Set against $19,500 in median debt, that is a healthy payoff. Jacksonville State University admits about 78% of applicants.
A rank of #3 makes University Of South Alabama one of the best values for marketing. Set in the city of Mobile, University Of South Alabama is a large public institution. The average in-state cost of tuition and fees is $10,116, compared with $19,092 for out-of-state students. Students borrow a median of $26,000 to complete the marketing program here. Early-career marketing graduates make about $38,600. Set against $26,000 in median debt, that is a healthy payoff. University Of South Alabama admits about 71% of applicants.
Alabama A And M University is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Alabama A And M University is a moderately-sized public school located in the city of Normal. The average in-state cost of tuition and fees is $10,024, with out-of-state students paying around $18,634. Students borrow a median of $29,000 to complete the marketing program here. Marketing graduates of Alabama A And M University earn a median of $25,945 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 58% of applicants are accepted.
The strong cost-to-outcome balance at University Of Montevallo earned it the #5 place for marketing. Located in the town of Montevallo, University Of Montevallo is a mid-sized public university. The average in-state cost of tuition and fees is $13,948, with out-of-state students paying around $26,968. Typical student debt for marketing graduates is $25,096. Early-career marketing graduates make about $36,673. Weighed against typical debt, the earnings make a compelling case for value. Roughly 54% of applicants are accepted.
University Of Alabama At Birmingham earned the #6 position for value in marketing this year. Located in the city of Birmingham, University Of Alabama At Birmingham is a very large public university. The average in-state cost of tuition and fees is $9,098, with out-of-state students paying around $22,562. Students borrow a median of $26,750 to complete the marketing program here. Early-career marketing graduates make about $39,348. That is a strong return on a $26,750 median debt. Roughly 88% of applicants are accepted.
University Of Alabama At Huntsville came in at #7 for value in marketing this year. Located in the city of Huntsville, University Of Alabama At Huntsville is a moderately-sized public university. Expect in-state tuition and fees of around $12,132, compared with $26,408 for out-of-state students. Marketing graduates carry a median of $23,000 in student loans. Soon after graduation, marketing degree recipients from University Of Alabama At Huntsville generally make around $40,225. Set against $23,000 in median debt, that is a healthy payoff. University Of Alabama At Huntsville admits about 69% of applicants.
The University Of Alabama landed the #8 spot for marketing value this year. Located in the city of Tuscaloosa, The University Of Alabama is a very large public university. Students from in state pay about $12,180 in tuition and fees, while out-of-state students pay about $34,172. Marketing graduates carry a median of $23,071 in student loans. Soon after graduation, marketing degree recipients from The University Of Alabama generally make around $52,419. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 77%.
Auburn University ranked #9 on our 2027 list of the best value marketing schools. Set in the city of Auburn, Auburn University is a very large public institution. Expect in-state tuition and fees of around $12,890, with out-of-state students paying around $34,922. Marketing graduates carry a median of $20,500 in student loans. Soon after graduation, marketing degree recipients from Auburn University generally make around $45,460. That is a strong return on a $20,500 median debt. Roughly 46% of applicants are accepted.
Samford University earned the #10 position for value in marketing this year. Samford University is a moderately-sized private not-for-profit school located in the suburb of Birmingham. In-state tuition and fees average $40,150. Typical student debt for marketing graduates is $18,000. Marketing graduates of Samford University earn a median of $47,565 early in their careers. That is a strong return on a $18,000 median debt. Samford University admits about 82% of applicants.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 10 schools evaluated.
*Averages shown above reflect the top 10 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
