2027 Best Value Marketing Schools in Kentucky
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 7 schools to find the best return on investment for marketing students.
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2027 Best Value Marketing Schools in Kentucky
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Leading the list is Murray State University, our #1 best value for marketing in Kentucky. Murray State University is a large public school located in the town of Murray. Expect in-state tuition and fees of around $9,900, while out-of-state students pay about $19,836. Marketing graduates carry a median of $21,997 in student loans. Marketing graduates of Murray State University earn a median of $45,042 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Western Kentucky University came in at #2 on our 2027 list of the best value marketing schools. Set in the city of Bowling Green, Western Kentucky University is a large public institution. Expect in-state tuition and fees of around $11,652, compared with $27,000 for out-of-state students. Marketing graduates carry a median of $23,250 in student loans. Soon after graduation, marketing degree recipients from Western Kentucky University generally make around $42,478. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 94%.
Morehead State University is a great value for students pursuing a degree in marketing, landing the #3 spot this year. Set in the town of Morehead, Morehead State University is a moderately-sized public institution. Expect in-state tuition and fees of around $10,024, with out-of-state students paying around $14,980. Students borrow a median of $25,900 to complete the marketing program here. Marketing graduates of Morehead State University earn a median of $38,636 early in their careers. Set against $25,900 in median debt, that is a healthy payoff. Morehead State University admits about 77% of applicants.
Eastern Kentucky University came in at #4 on our 2027 list of the best value marketing schools. Eastern Kentucky University is a large public school located in the town of Richmond. Students from in state pay about $10,320 in tuition and fees, with out-of-state students paying around $21,230. Typical student debt for marketing graduates is $25,189. Marketing graduates of Eastern Kentucky University earn a median of $40,968 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 78%.
University Of Louisville is a great value for students pursuing a degree in marketing, landing the #5 spot this year. University Of Louisville is a very large public school located in the city of Louisville. Students from in state pay about $13,136 in tuition and fees, compared with $29,482 for out-of-state students. Typical student debt for marketing graduates is $21,384. Soon after graduation, marketing degree recipients from University Of Louisville generally make around $47,704. Set against $21,384 in median debt, that is a healthy payoff. The acceptance rate is 79%.
University Of Kentucky placed #6 among the best values for marketing. Set in the city of Lexington, University Of Kentucky is a very large public institution. Expect in-state tuition and fees of around $13,502, with out-of-state students paying around $34,140. Students borrow a median of $24,225 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Kentucky generally make around $48,100. That is a strong return on a $24,225 median debt. The acceptance rate is 93%.
Campbellsville University ranked #7 on our 2027 list of the best value marketing schools. Campbellsville University is a large private not-for-profit school located in the town of Campbellsville. Expect in-state tuition and fees of around $27,998. Students borrow a median of $24,148 to complete the marketing program here. Soon after graduation, marketing degree recipients from Campbellsville University generally make around $43,474. Weighed against typical debt, the earnings make a compelling case for value. Campbellsville University admits about 80% of applicants.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 7 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
