2027 Best Value Marketing Schools in North Carolina
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 16 schools to build this 2027 ranking of the best value marketing schools.
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2027 Best Value Marketing Schools in North Carolina
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
For return on investment in marketing, no school beat University Of North Carolina At Greensboro this year. Located in the city of Greensboro, University Of North Carolina At Greensboro is a very large public university. Expect in-state tuition and fees of around $7,661, with out-of-state students paying around $24,012. Students borrow a median of $24,977 to complete the marketing program here. Early-career marketing graduates make about $42,595. Set against $24,977 in median debt, that is a healthy payoff. University Of North Carolina At Greensboro admits about 88% of applicants.
University Of North Carolina At Charlotte is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Set in the city of Charlotte, University Of North Carolina At Charlotte is a very large public institution. The average in-state cost of tuition and fees is $7,239, with out-of-state students paying around $22,492. Typical student debt for marketing graduates is $21,500. Marketing graduates of University Of North Carolina At Charlotte earn a median of $43,619 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 80%.
A rank of #3 makes North Carolina A And T State University one of the best values for marketing. Set in the city of Greensboro, North Carolina A And T State University is a large public institution. Students from in state pay about $6,813 in tuition and fees, with out-of-state students paying around $20,673. Typical student debt for marketing graduates is $27,375. Early-career marketing graduates make about $48,042. Set against $27,375 in median debt, that is a healthy payoff. North Carolina A And T State University admits about 50% of applicants.
East Carolina University is a great value for students pursuing a degree in marketing, landing the #4 spot this year. East Carolina University is a very large public school located in the city of Greenville. Expect in-state tuition and fees of around $7,361, with out-of-state students paying around $23,638. Typical student debt for marketing graduates is $24,992. Soon after graduation, marketing degree recipients from East Carolina University generally make around $56,161. That is a strong return on a $24,992 median debt. The acceptance rate is 89%.
Students looking for strong value in marketing will find it at Western Carolina University, which ranked #5. Located in the town of Cullowhee, Western Carolina University is a large public university. Expect in-state tuition and fees of around $4,630, compared with $8,630 for out-of-state students. Students borrow a median of $23,508 to complete the marketing program here. Soon after graduation, marketing degree recipients from Western Carolina University generally make around $33,197. Weighed against typical debt, the earnings make a compelling case for value. Roughly 82% of applicants are accepted.
Appalachian State University placed #6 among the best values for marketing. Set in the town of Boone, Appalachian State University is a very large public institution. In-state tuition and fees average $7,579, compared with $25,212 for out-of-state students. Marketing graduates carry a median of $19,500 in student loans. Early-career marketing graduates make about $42,999. That is a strong return on a $19,500 median debt. The acceptance rate is 90%.
North Carolina State University At Raleigh came in at #7 for value in marketing this year. Set in the city of Raleigh, North Carolina State University At Raleigh is a very large public institution. In-state tuition and fees average $8,799, while out-of-state students pay about $32,847. Marketing graduates carry a median of $19,500 in student loans. Early-career marketing graduates make about $117,557. That is a strong return on a $19,500 median debt. The acceptance rate is 42%.
Gardner Webb University ranked #8 on our 2027 list of the best value marketing schools. Gardner Webb University is a mid-sized private not-for-profit school located in the rural area of Boiling Springs. The average in-state cost of tuition and fees is $34,750. Students borrow a median of $25,033 to complete the marketing program here. Early-career marketing graduates make about $63,220. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 77%.
Wingate University came in at #9 for value in marketing this year. Located in the suburb of Wingate, Wingate University is a mid-sized private not-for-profit university. The average in-state cost of tuition and fees is $42,576. Marketing graduates carry a median of $23,100 in student loans. Marketing graduates of Wingate University earn a median of $36,777 early in their careers. That is a strong return on a $23,100 median debt. The acceptance rate is 91%.
Lenoir Rhyne University earned the #10 position for value in marketing this year. Lenoir Rhyne University is a mid-sized private not-for-profit school located in the city of Hickory. The average in-state cost of tuition and fees is $31,900. Marketing graduates carry a median of $26,900 in student loans. Marketing graduates of Lenoir Rhyne University earn a median of $49,985 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Lenoir Rhyne University admits about 85% of applicants.
Meredith College came in at #11 for value in marketing this year. Meredith College is a small private not-for-profit school located in the city of Raleigh. In-state tuition and fees average $45,630. Typical student debt for marketing graduates is $27,000. Marketing graduates of Meredith College earn a median of $45,883 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Meredith College admits about 74% of applicants.
Campbell University came in at #12 for value in marketing this year. Set in the town of Buies Creek, Campbell University is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $41,600. Marketing graduates carry a median of $18,994 in student loans. Marketing graduates of Campbell University earn a median of $40,572 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 87% of applicants are accepted.
Belmont Abbey College landed the #13 spot for marketing value this year. Set in the suburb of Belmont, Belmont Abbey College is a small private not-for-profit institution. In-state tuition and fees average $19,500. Typical student debt for marketing graduates is $27,140. Early-career marketing graduates make about $40,322. That is a strong return on a $27,140 median debt. Roughly 75% of applicants are accepted.
Wake Forest University ranked #14 on our 2027 list of the best value marketing schools. Located in the city of Winston-Salem, Wake Forest University is a large private not-for-profit university. The average in-state cost of tuition and fees is $67,642. Typical student debt for marketing graduates is $21,577. Marketing graduates of Wake Forest University earn a median of $67,369 early in their careers. Set against $21,577 in median debt, that is a healthy payoff. The acceptance rate is 22%.
High Point University earned the #15 position for value in marketing this year. High Point University is a moderately-sized private not-for-profit school located in the city of High Point. Students from in state pay about $45,312 in tuition and fees. Typical student debt for marketing graduates is $23,785. Soon after graduation, marketing degree recipients from High Point University generally make around $113,352. Set against $23,785 in median debt, that is a healthy payoff. The acceptance rate is 75%.
Elon University landed the #16 spot for marketing value this year. Located in the suburb of Elon, Elon University is a moderately-sized private not-for-profit university. Expect in-state tuition and fees of around $46,958. Typical student debt for marketing graduates is $21,500. Soon after graduation, marketing degree recipients from Elon University generally make around $55,893. That is a strong return on a $21,500 median debt. The acceptance rate is 66%.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 16 schools evaluated.
*Averages shown above reflect the top 16 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
