2027 Best Value Marketing Schools in South Carolina
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 10 schools to build this 2027 ranking of the best value marketing schools.
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2027 Best Value Marketing Schools in South Carolina
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Our analysis ranked University Of South Carolina Upstate the best value for a degree in marketing in South Carolina. University Of South Carolina Upstate is a moderately-sized public school located in the suburb of Spartanburg. In-state tuition and fees average $11,588, compared with $23,090 for out-of-state students. Students borrow a median of $28,000 to complete the marketing program here. Marketing graduates of University Of South Carolina Upstate earn a median of $39,473 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 67%.
Coastal Carolina University came in at #2 on our 2027 list of the best value marketing schools. Located in the city of Conway, Coastal Carolina University is a large public university. Students from in state pay about $11,640 in tuition and fees, compared with $29,628 for out-of-state students. Students borrow a median of $26,000 to complete the marketing program here. Marketing graduates of Coastal Carolina University earn a median of $35,924 early in their careers. That is a strong return on a $26,000 median debt. The acceptance rate is 75%.
Students looking for strong value in marketing will find it at Francis Marion University, which ranked #3. Located in the rural area of Florence, Francis Marion University is a mid-sized public university. The average in-state cost of tuition and fees is $11,170, with out-of-state students paying around $21,544. Marketing graduates carry a median of $30,125 in student loans. Early-career marketing graduates make about $32,494. That is a strong return on a $30,125 median debt. Francis Marion University admits about 86% of applicants.
College Of Charleston is a great value for students pursuing a degree in marketing, landing the #4 spot this year. College Of Charleston is a large public school located in the city of Charleston. In-state tuition and fees average $12,978, with out-of-state students paying around $38,296. Marketing graduates carry a median of $22,250 in student loans. Early-career marketing graduates make about $40,723. Set against $22,250 in median debt, that is a healthy payoff. College Of Charleston admits about 60% of applicants.
The strong cost-to-outcome balance at Citadel Military College Of South Carolina earned it the #5 place for marketing. Citadel Military College Of South Carolina is a mid-sized public school located in the city of Charleston. Students from in state pay about $12,570 in tuition and fees, compared with $38,508 for out-of-state students. Typical student debt for marketing graduates is $24,305. Soon after graduation, marketing degree recipients from Citadel Military College Of South Carolina generally make around $52,909. Set against $24,305 in median debt, that is a healthy payoff. The acceptance rate is 23%.
North Greenville University placed #6 among the best values for marketing. Set in the rural area of Tigerville, North Greenville University is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $25,800. Students borrow a median of $25,500 to complete the marketing program here. Early-career marketing graduates make about $33,772. That is a strong return on a $25,500 median debt. North Greenville University admits about 67% of applicants.
Charleston Southern University placed #7 among the best values for marketing. Located in the city of Charleston, Charleston Southern University is a mid-sized private not-for-profit university. Students from in state pay about $32,520 in tuition and fees. Marketing graduates carry a median of $27,569 in student loans. Soon after graduation, marketing degree recipients from Charleston Southern University generally make around $46,288. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted.
Clemson University earned the #8 position for value in marketing this year. Set in the suburb of Clemson, Clemson University is a very large public institution. In-state tuition and fees average $15,554, while out-of-state students pay about $40,866. Students borrow a median of $23,250 to complete the marketing program here. Marketing graduates of Clemson University earn a median of $48,091 early in their careers. Set against $23,250 in median debt, that is a healthy payoff. Clemson University admits about 38% of applicants.
University Of South Carolina Columbia earned the #9 position for value in marketing this year. Located in the city of Columbia, University Of South Carolina Columbia is a very large public university. Expect in-state tuition and fees of around $12,688, compared with $36,298 for out-of-state students. Marketing graduates carry a median of $23,750 in student loans. Marketing graduates of University Of South Carolina Columbia earn a median of $52,374 early in their careers. That is a strong return on a $23,750 median debt. Roughly 60% of applicants are accepted.
Anderson University Sc came in at #10 for value in marketing this year. Anderson University Sc is a moderately-sized private not-for-profit school located in the city of Anderson. Students from in state pay about $34,970 in tuition and fees. Students borrow a median of $25,250 to complete the marketing program here. Early-career marketing graduates make about $37,066. That is a strong return on a $25,250 median debt. The acceptance rate is 55%.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 10 schools evaluated.
*Averages shown above reflect the top 10 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
