by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing education at a price that pays off.
College Factual analyzed 4 schools to build this 2027 ranking of the best value marketing schools.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Lake Area Technical Institute tops our 2027 list of the best value marketing schools in South Dakota. Set in the town of Watertown, Lake Area Technical Institute is a mid-sized public institution. The average in-state cost of tuition and fees is $6,718. Students borrow a median of $14,250 to complete the marketing program here. Marketing graduates of Lake Area Technical Institute earn a median of $32,043 early in their careers. That is a strong return on a $14,250 median debt.
Southeast Technical Institute is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Located in the city of Sioux Falls, Southeast Technical Institute is a mid-sized public university. Expect in-state tuition and fees of around $7,650. Marketing graduates carry a median of $16,500 in student loans. Marketing graduates of Southeast Technical Institute earn a median of $39,617 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
University Of South Dakota came in at #3 on our 2027 list of the best value marketing schools. University Of South Dakota is a large public school located in the town of Vermillion. The average in-state cost of tuition and fees is $9,432, while out-of-state students pay about $12,942. Marketing graduates carry a median of $26,000 in student loans. Soon after graduation, marketing degree recipients from University Of South Dakota generally make around $48,060. That is a strong return on a $26,000 median debt. Roughly 99% of applicants are accepted.
The strong cost-to-outcome balance at Augustana College South Dakota earned it the #4 place for marketing. Located in the city of Sioux Falls, Augustana College South Dakota is a mid-sized private not-for-profit university. Students from in state pay about $40,160 in tuition and fees. Typical student debt for marketing graduates is $26,217. Marketing graduates of Augustana College South Dakota earn a median of $50,088 early in their careers. Set against $26,217 in median debt, that is a healthy payoff. Roughly 68% of applicants are accepted.
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 4 schools evaluated.
*Averages shown above reflect the top 4 ranked schools only.
More about our data sources and methodologies.