by our College Data Analytics TeamIn the latest year, 4 U.S. colleges awarded 16 degrees and certificates in Tourism Promotion Operations. Associate degrees are the most popular award, at 94% of graduates. Graduates earn a median $38,124 one year after completing, rising to $59,835 after four years.
A major in Tourism Promotion Operations involves the study of Tourism Promotion Operations. A Program That Prepares Individuals To Perform Marketing And Sales Operations Connected With The Promotion Of Tourism In Public And Private Sector Settings. Includes Instruction In Principles Of Marketing Research And Advertising, Promotional Campaign Organization, Media Relations, And Applicable Technical And Administrative Skills.
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Across the country, tourism promotion operations is a popular field of study, with 16 degrees awarded annually. 4 colleges award tourism promotion operations degrees, an average of 4 graduates per school; the largest program awarded 7.
By level, the 16 awards include 15 associate degrees and 1 bachelor’s degrees.
Women earned 50% of tourism promotion operations degrees and certificates in the latest year (8 of 16). The largest groups of graduates by race and ethnicity are Native Hawaiian or Pacific Islander (7) and White (3).
The most common tourism promotion operations credential is the associate degree: 15 of the 16 awarded in the latest year. Jobs related to tourism promotion operations call most for Reading Comprehension, Critical Thinking and Writing, and for knowledge of English Language, Sales and Marketing and Mathematics, according to O*NET. The most important abilities are Inductive Reasoning, Oral Expression and Oral Comprehension.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long a tourism promotion operations degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Associate Degree | 2 years | 15 |
| Bachelor’s Degree | 4 years | 1 |
Bachelor’s degree is the most common level of education among workers in jobs related to tourism promotion operations, at 54.5%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 54.5% |
| Master’s degree | 30.0% |
| Associate’s degree (or other 2-year) | 5.1% |
| Some college courses | 4.0% |
| Post-baccalaureate certificate | 3.3% |
| Postsecondary certificate | 2.0% |
| High school diploma or equivalent | 1.0% |
Source: O*NET Online.
2 occupations are related to Tourism Promotion Operations, with an average median salary of $104,848; the strongest outlook belongs to Market Research Analysts and Marketing Specialists, at 10.3% projected job growth. Typical job titles include Social Media Specialist, Technical Marketing Specialist, Marketing Specialist and Marketing Consultant.
That occupation also has the most projected jobs of any related to tourism promotion operations, at 671,367.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Search Marketing Strategists | 199,758 | 8.2% |
Tourism Promotion Operations graduates earn a median $38,124 one year after completing their program, $59,835 after four years and $51,544 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $38,124 |
| 4 years | $59,835 |
| 5 years | $51,544 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to tourism promotion operations, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Search Marketing Strategists | $85,177 |
Tourism Promotion Operations has 9 similar majors in the Business, Management & Marketing field, which together award 3,340 degrees a year; the largest are Fashion Merchandising (2,570), Special Products Marketing Operations (207) and Specialized Merchandising, Sales, and Marketing Operations, Other (195). Browse all Business, Management & Marketing majors or the full list of college majors.
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