2027 Best Value Marketing Schools in Idaho
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.
For its 2027 best-value ranking, College Factual looked at 6 schools to find the best return on investment for marketing students.
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2027 Best Value Marketing Schools in Idaho
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Leading the list is Brigham Young University Idaho, our #1 best value for marketing in Idaho. Located in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit university. The average in-state cost of tuition and fees is $4,800. Typical student debt for marketing graduates is $10,630. Marketing graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. Set against $10,630 in median debt, that is a healthy payoff. The acceptance rate is 96%.
College Of Western Idaho is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Set in the rural area of Nampa, College Of Western Idaho is a very large public institution. Students from in state pay about $3,446 in tuition and fees, compared with $7,454 for out-of-state students. Students borrow a median of $12,497 to complete the marketing program here. Soon after graduation, marketing degree recipients from College Of Western Idaho generally make around $40,963.
Students looking for strong value in marketing will find it at Idaho State University, which ranked #3. Set in the city of Pocatello, Idaho State University is a large public institution. Students from in state pay about $8,610 in tuition and fees, compared with $27,720 for out-of-state students. Typical student debt for marketing graduates is $25,123. Soon after graduation, marketing degree recipients from Idaho State University generally make around $39,605. That is a strong return on a $25,123 median debt.
Students looking for strong value in marketing will find it at University Of Idaho, which ranked #4. Set in the town of Moscow, University Of Idaho is a large public institution. Expect in-state tuition and fees of around $9,084, while out-of-state students pay about $28,320. Typical student debt for marketing graduates is $24,926. Soon after graduation, marketing degree recipients from University Of Idaho generally make around $45,555. That is a strong return on a $24,926 median debt. The acceptance rate is 76%.
The strong cost-to-outcome balance at The College Of Idaho earned it the #5 place for marketing. The College Of Idaho is a small private not-for-profit school located in the suburb of Caldwell. In-state tuition and fees average $37,845. Marketing graduates carry a median of $23,789 in student loans. Early-career marketing graduates make about $30,968. That is a strong return on a $23,789 median debt. The acceptance rate is 49%.
Boise State University landed the #6 spot for marketing value this year. Located in the city of Boise, Boise State University is a very large public university. In-state tuition and fees average $9,048, with out-of-state students paying around $27,788. Students borrow a median of $22,000 to complete the marketing program here. Marketing graduates of Boise State University earn a median of $45,024 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 87% of applicants are accepted.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 6 schools evaluated.
*Averages shown above reflect the top 6 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
