2026 Best Value Marketing Schools in Idaho
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 9 schools to find the best return on investment for marketing students.
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2026 Best Value Marketing Schools in Idaho
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
For return on investment in marketing, no school beat Brigham Young University Idaho this year. Located in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit university. Expect in-state tuition and fees of around $4,800. Marketing graduates carry a median of $10,630 in student loans. Marketing graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.
A rank of #2 makes College Of Western Idaho one of the best values for marketing. Located in the rural area of Nampa, College Of Western Idaho is a very large public university. Expect in-state tuition and fees of around $3,446, compared with $7,454 for out-of-state students. Students borrow a median of $12,497 to complete the marketing program here. Soon after graduation, marketing degree recipients from College Of Western Idaho generally make around $40,963.
The strong cost-to-outcome balance at University Of Idaho earned it the #3 place for marketing. University Of Idaho is a large public school located in the town of Moscow. In-state tuition and fees average $9,084, with out-of-state students paying around $28,320. Typical student debt for marketing graduates is $24,926. Marketing graduates of University Of Idaho earn a median of $45,555 early in their careers. That is a strong return on a $24,926 median debt. University Of Idaho admits about 76% of applicants.
The strong cost-to-outcome balance at Idaho State University earned it the #4 place for marketing. Located in the city of Pocatello, Idaho State University is a large public university. In-state tuition and fees average $8,610, compared with $27,720 for out-of-state students. Typical student debt for marketing graduates is $25,123. Soon after graduation, marketing degree recipients from Idaho State University generally make around $39,605. That is a strong return on a $25,123 median debt.
Boise State University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Located in the city of Boise, Boise State University is a very large public university. Students from in state pay about $9,048 in tuition and fees, while out-of-state students pay about $27,788. Typical student debt for marketing graduates is $22,000. Soon after graduation, marketing degree recipients from Boise State University generally make around $45,024. Set against $22,000 in median debt, that is a healthy payoff. Boise State University admits about 87% of applicants.
The College Of Idaho ranked #6 on our 2026 list of the best value marketing schools. The College Of Idaho is a small private not-for-profit school located in the suburb of Caldwell. In-state tuition and fees average $37,845. Marketing graduates carry a median of $23,789 in student loans. Soon after graduation, marketing degree recipients from The College Of Idaho generally make around $30,968. Weighed against typical debt, the earnings make a compelling case for value. Roughly 49% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 9 schools evaluated.
*Averages shown above reflect the top 5 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
