by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 25 schools to find the best return on investment for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
For return on investment in marketing, no school beat Utah Valley University this year. Utah Valley University is a very large public school located in the city of Orem. Expect in-state tuition and fees of around $6,507, compared with $18,489 for out-of-state students. Marketing graduates carry a median of $12,044 in student loans. Early-career marketing graduates make about $54,173. Weighed against typical debt, the earnings make a compelling case for value.
Brigham Young University Idaho is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Set in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit institution. Expect in-state tuition and fees of around $4,800. Marketing graduates carry a median of $10,630 in student loans. Early-career marketing graduates make about $49,026. That is a strong return on a $10,630 median debt. Brigham Young University Idaho admits about 96% of applicants.
College Of Western Idaho is a great value for students pursuing a degree in marketing, landing the #3 spot this year. College Of Western Idaho is a very large public school located in the rural area of Nampa. In-state tuition and fees average $3,446, with out-of-state students paying around $7,454. Typical student debt for marketing graduates is $12,497. Soon after graduation, marketing degree recipients from College Of Western Idaho generally make around $40,963.
Weber State University came in at #4 on our 2027 list of the best value marketing schools. Set in the city of Ogden, Weber State University is a very large public institution. Students from in state pay about $6,557 in tuition and fees, with out-of-state students paying around $17,545. Marketing graduates carry a median of $18,076 in student loans. Soon after graduation, marketing degree recipients from Weber State University generally make around $53,592. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #5 makes Latter Day Saints Business College one of the best values for marketing. Located in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit university. The average in-state cost of tuition and fees is $4,004. Median earnings reach $50,630 ten years out.
Southern Utah University landed the #6 spot for marketing value this year. Located in the town of Cedar City, Southern Utah University is a very large public university. Students from in state pay about $6,962 in tuition and fees, compared with $21,192 for out-of-state students. Typical student debt for marketing graduates is $12,886. Marketing graduates of Southern Utah University earn a median of $39,150 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Southern Utah University admits about 82% of applicants.
University Of Colorado Denver landed the #7 spot for marketing value this year. Set in the city of Denver, University Of Colorado Denver is a very large public institution. Expect in-state tuition and fees of around $10,383, with out-of-state students paying around $29,391. Typical student debt for marketing graduates is $26,582. Soon after graduation, marketing degree recipients from University Of Colorado Denver generally make around $66,288. Set against $26,582 in median debt, that is a healthy payoff. Roughly 75% of applicants are accepted.
Colorado State University Pueblo landed the #8 spot for marketing value this year. Located in the city of Pueblo, Colorado State University Pueblo is a large public university. The average in-state cost of tuition and fees is $9,720, with out-of-state students paying around $17,944. Marketing graduates carry a median of $25,325 in student loans. Early-career marketing graduates make about $49,098. Weighed against typical debt, the earnings make a compelling case for value. Colorado State University Pueblo admits about 95% of applicants.
Western Governors University came in at #9 for value in marketing this year. Set in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit institution. The average in-state cost of tuition and fees is $8,658. Marketing graduates carry a median of $21,232 in student loans. Marketing graduates of Western Governors University earn a median of $52,877 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Utah State University landed the #10 spot for marketing value this year. Utah State University is a very large public school located in the city of Logan. Students from in state pay about $8,560 in tuition and fees, compared with $24,993 for out-of-state students. Marketing graduates carry a median of $13,801 in student loans. Early-career marketing graduates make about $54,562. That is a strong return on a $13,801 median debt. Utah State University admits about 92% of applicants.
University Of Wyoming placed #11 among the best values for marketing. Set in the town of Laramie, University Of Wyoming is a large public institution. Expect in-state tuition and fees of around $7,768, while out-of-state students pay about $24,178. Typical student debt for marketing graduates is $22,597. Early-career marketing graduates make about $41,786. Weighed against typical debt, the earnings make a compelling case for value. University Of Wyoming admits about 97% of applicants.
Idaho State University earned the #12 position for value in marketing this year. Idaho State University is a large public school located in the city of Pocatello. In-state tuition and fees average $8,610, with out-of-state students paying around $27,720. Students borrow a median of $25,123 to complete the marketing program here. Soon after graduation, marketing degree recipients from Idaho State University generally make around $39,605. Set against $25,123 in median debt, that is a healthy payoff.
Brigham Young University Provo came in at #13 for value in marketing this year. Set in the city of Provo, Brigham Young University Provo is a very large private not-for-profit institution. Expect in-state tuition and fees of around $6,688. Students borrow a median of $10,500 to complete the marketing program here. Early-career marketing graduates make about $64,256. That is a strong return on a $10,500 median debt. Roughly 68% of applicants are accepted.
Pickens Technical College landed the #14 spot for marketing value this year. Pickens Technical College is a small public school located in the city of Aurora. Expect in-state tuition and fees of around $5,140, while out-of-state students pay about $9,250. Marketing graduates carry a median of $10,250 in student loans. Marketing graduates of Pickens Technical College earn a median of $35,622 early in their careers. That is a strong return on a $10,250 median debt.
University Of Idaho landed the #15 spot for marketing value this year. Located in the town of Moscow, University Of Idaho is a large public university. Students from in state pay about $9,084 in tuition and fees, compared with $28,320 for out-of-state students. Marketing graduates carry a median of $24,926 in student loans. Marketing graduates of University Of Idaho earn a median of $45,555 early in their careers. Set against $24,926 in median debt, that is a healthy payoff. The acceptance rate is 76%.
Metropolitan State College Of Denver landed the #16 spot for marketing value this year. Located in the city of Denver, Metropolitan State College Of Denver is a very large public university. The average in-state cost of tuition and fees is $11,124, with out-of-state students paying around $30,684. Marketing graduates carry a median of $24,000 in student loans. Early-career marketing graduates make about $52,216. That is a strong return on a $24,000 median debt. Metropolitan State College Of Denver admits about 99% of applicants.
University Of Utah ranked #17 on our 2027 list of the best value marketing schools. Located in the city of Salt Lake City, University Of Utah is a very large public university. The average in-state cost of tuition and fees is $9,620, while out-of-state students pay about $30,860. Typical student debt for marketing graduates is $20,632. Marketing graduates of University Of Utah earn a median of $56,011 early in their careers. Set against $20,632 in median debt, that is a healthy payoff. University Of Utah admits about 86% of applicants.
Dixie State College Of Utah ranked #18 on our 2027 list of the best value marketing schools. Set in the city of Saint George, Dixie State College Of Utah is a large public institution. In-state tuition and fees average $6,306, while out-of-state students pay about $18,246. Marketing graduates carry a median of $18,666 in student loans. Marketing graduates of Dixie State College Of Utah earn a median of $42,266 early in their careers. Set against $18,666 in median debt, that is a healthy payoff.
Colorado State University Global Campus landed the #19 spot for marketing value this year. Colorado State University Global Campus is a large public school located in the city of Denver. Expect in-state tuition and fees of around $9,000. Typical student debt for marketing graduates is $29,956. Marketing graduates of Colorado State University Global Campus earn a median of $55,814 early in their careers. Set against $29,956 in median debt, that is a healthy payoff. Roughly 98% of applicants are accepted.
The University Of Montana earned the #20 position for value in marketing this year. The University Of Montana is a large public school located in the city of Missoula. Expect in-state tuition and fees of around $8,552, while out-of-state students pay about $33,671. Students borrow a median of $24,342 to complete the marketing program here. Marketing graduates of The University Of Montana earn a median of $42,654 early in their careers. That is a strong return on a $24,342 median debt. The acceptance rate is 96%.
Regis University came in at #21 for value in marketing this year. Regis University is a moderately-sized private not-for-profit school located in the city of Denver. Expect in-state tuition and fees of around $28,140. Typical student debt for marketing graduates is $31,773. Soon after graduation, marketing degree recipients from Regis University generally make around $72,028. That is a strong return on a $31,773 median debt. Regis University admits about 86% of applicants.
Colorado State University Fort Collins placed #22 among the best values for marketing. Set in the city of Fort Collins, Colorado State University Fort Collins is a very large public institution. Students from in state pay about $13,373 in tuition and fees, compared with $35,061 for out-of-state students. Marketing graduates carry a median of $22,843 in student loans. Early-career marketing graduates make about $51,693. Weighed against typical debt, the earnings make a compelling case for value. Colorado State University Fort Collins admits about 88% of applicants.
The College Of Idaho earned the #23 position for value in marketing this year. Set in the suburb of Caldwell, The College Of Idaho is a small private not-for-profit institution. The average in-state cost of tuition and fees is $37,845. Typical student debt for marketing graduates is $23,789. Soon after graduation, marketing degree recipients from The College Of Idaho generally make around $30,968. That is a strong return on a $23,789 median debt. The College Of Idaho admits about 49% of applicants.
Boise State University ranked #24 on our 2027 list of the best value marketing schools. Located in the city of Boise, Boise State University is a very large public university. In-state tuition and fees average $9,048, with out-of-state students paying around $27,788. Students borrow a median of $22,000 to complete the marketing program here. Early-career marketing graduates make about $45,024. Set against $22,000 in median debt, that is a healthy payoff. Roughly 87% of applicants are accepted.
University Of Denver landed the #25 spot for marketing value this year. Located in the city of Denver, University Of Denver is a large private not-for-profit university. The average in-state cost of tuition and fees is $61,398. Typical student debt for marketing graduates is $22,739. Soon after graduation, marketing degree recipients from University Of Denver generally make around $58,493. Set against $22,739 in median debt, that is a healthy payoff. University Of Denver admits about 78% of applicants.
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 25 schools evaluated.
*Averages shown above reflect the top 25 ranked schools only.
More about our data sources and methodologies.