by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2027 ranking, College Factual evaluated 9 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Leading the list is Utah Valley University, our #1 best value for marketing in Utah. Located in the city of Orem, Utah Valley University is a very large public university. Students from in state pay about $6,507 in tuition and fees, compared with $18,489 for out-of-state students. Marketing graduates carry a median of $12,044 in student loans. Early-career marketing graduates make about $54,173. Weighed against typical debt, the earnings make a compelling case for value.
Weber State University is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Located in the city of Ogden, Weber State University is a very large public university. Students from in state pay about $6,557 in tuition and fees, with out-of-state students paying around $17,545. Students borrow a median of $18,076 to complete the marketing program here. Soon after graduation, marketing degree recipients from Weber State University generally make around $53,592. Set against $18,076 in median debt, that is a healthy payoff.
Students looking for strong value in marketing will find it at Southern Utah University, which ranked #3. Set in the town of Cedar City, Southern Utah University is a very large public institution. Students from in state pay about $6,962 in tuition and fees, with out-of-state students paying around $21,192. Students borrow a median of $12,886 to complete the marketing program here. Soon after graduation, marketing degree recipients from Southern Utah University generally make around $39,150. Weighed against typical debt, the earnings make a compelling case for value. Southern Utah University admits about 82% of applicants.
Latter Day Saints Business College came in at #4 on our 2027 list of the best value marketing schools. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. Students from in state pay about $4,004 in tuition and fees. Graduates go on to earn a median of $50,630 ten years after entry.
Western Governors University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Set in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit institution. In-state tuition and fees average $8,658. Marketing graduates carry a median of $21,232 in student loans. Soon after graduation, marketing degree recipients from Western Governors University generally make around $52,877. Set against $21,232 in median debt, that is a healthy payoff.
Utah State University came in at #6 for value in marketing this year. Utah State University is a very large public school located in the city of Logan. The average in-state cost of tuition and fees is $8,560, with out-of-state students paying around $24,993. Students borrow a median of $13,801 to complete the marketing program here. Soon after graduation, marketing degree recipients from Utah State University generally make around $54,562. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 92%.
Brigham Young University Provo landed the #7 spot for marketing value this year. Set in the city of Provo, Brigham Young University Provo is a very large private not-for-profit institution. Expect in-state tuition and fees of around $6,688. Students borrow a median of $10,500 to complete the marketing program here. Marketing graduates of Brigham Young University Provo earn a median of $64,256 early in their careers. That is a strong return on a $10,500 median debt. Brigham Young University Provo admits about 68% of applicants.
Dixie State College Of Utah earned the #8 position for value in marketing this year. Dixie State College Of Utah is a large public school located in the city of Saint George. The average in-state cost of tuition and fees is $6,306, with out-of-state students paying around $18,246. Typical student debt for marketing graduates is $18,666. Early-career marketing graduates make about $42,266. Weighed against typical debt, the earnings make a compelling case for value.
University Of Utah came in at #9 for value in marketing this year. Set in the city of Salt Lake City, University Of Utah is a very large public institution. Expect in-state tuition and fees of around $9,620, with out-of-state students paying around $30,860. Students borrow a median of $20,632 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Utah generally make around $56,011. That is a strong return on a $20,632 median debt. The acceptance rate is 86%.
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 9 schools evaluated.
*Averages shown above reflect the top 9 ranked schools only.
More about our data sources and methodologies.