2027 Best Value Marketing Schools in Virginia
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 9 schools on the balance of cost and outcomes for marketing students.
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2027 Best Value Marketing Schools in Virginia
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
For return on investment in marketing, no school beat Radford University this year. Located in the town of Radford, Radford University is a moderately-sized public university. Students from in state pay about $12,548 in tuition and fees, compared with $25,633 for out-of-state students. Typical student debt for marketing graduates is $25,000. Early-career marketing graduates make about $37,396. Set against $25,000 in median debt, that is a healthy payoff. Radford University admits about 90% of applicants.
Students looking for strong value in marketing will find it at College Of William And Mary, which ranked #2. College Of William And Mary is a large public school located in the suburb of Williamsburg. The average in-state cost of tuition and fees is $25,734, compared with $51,038 for out-of-state students. Students borrow a median of $18,935 to complete the marketing program here. Early-career marketing graduates make about $53,338. That is a strong return on a $18,935 median debt. Roughly 34% of applicants are accepted.
Old Dominion University came in at #3 on our 2027 list of the best value marketing schools. Located in the city of Norfolk, Old Dominion University is a very large public university. In-state tuition and fees average $12,750, while out-of-state students pay about $33,780. Students borrow a median of $27,125 to complete the marketing program here. Marketing graduates of Old Dominion University earn a median of $43,395 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.
Virginia State University is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Set in the suburb of Petersburg, Virginia State University is a moderately-sized public institution. The average in-state cost of tuition and fees is $10,043, while out-of-state students pay about $22,650. Marketing graduates carry a median of $27,000 in student loans. Soon after graduation, marketing degree recipients from Virginia State University generally make around $40,620. Weighed against typical debt, the earnings make a compelling case for value. Roughly 89% of applicants are accepted.
Students looking for strong value in marketing will find it at James Madison University, which ranked #5. Set in the city of Harrisonburg, James Madison University is a very large public institution. Students from in state pay about $13,966 in tuition and fees, while out-of-state students pay about $31,312. Students borrow a median of $21,040 to complete the marketing program here. Soon after graduation, marketing degree recipients from James Madison University generally make around $61,692. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 72%.
Virginia Commonwealth University placed #6 among the best values for marketing. Set in the city of Richmond, Virginia Commonwealth University is a very large public institution. In-state tuition and fees average $16,720, while out-of-state students pay about $39,884. Marketing graduates carry a median of $21,500 in student loans. Early-career marketing graduates make about $41,767. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 93%.
Virginia Polytechnic Institute And State University earned the #7 position for value in marketing this year. Set in the city of Blacksburg, Virginia Polytechnic Institute And State University is a very large public institution. Expect in-state tuition and fees of around $15,948, compared with $37,764 for out-of-state students. Marketing graduates carry a median of $22,500 in student loans. Early-career marketing graduates make about $56,417. Set against $22,500 in median debt, that is a healthy payoff. Roughly 55% of applicants are accepted.
Hampton University earned the #8 position for value in marketing this year. Hampton University is a mid-sized private not-for-profit school located in the suburb of Hampton. In-state tuition and fees average $30,592. Typical student debt for marketing graduates is $23,355. Marketing graduates of Hampton University earn a median of $32,511 early in their careers. That is a strong return on a $23,355 median debt. The acceptance rate is 62%.
Liberty University earned the #9 position for value in marketing this year. Set in the city of Lynchburg, Liberty University is a very large private not-for-profit institution. In-state tuition and fees average $16,173. Students borrow a median of $27,414 to complete the marketing program here. Early-career marketing graduates make about $57,857. Weighed against typical debt, the earnings make a compelling case for value. Liberty University admits about 99% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 9 schools evaluated.
*Averages shown above reflect the top 9 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
