2026 Best Value Marketing Schools in Virginia
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2026 ranking, College Factual evaluated 19 schools on the balance of cost and outcomes for marketing students.
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2026 Best Value Marketing Schools in Virginia
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Leading the list is Old Dominion University, our #1 best value for marketing in Virginia. Located in the city of Norfolk, Old Dominion University is a very large public university. The average in-state cost of tuition and fees is $12,750, compared with $33,780 for out-of-state students. Typical student debt for marketing graduates is $27,125. Soon after graduation, marketing degree recipients from Old Dominion University generally make around $43,395. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 90%.
The strong cost-to-outcome balance at Radford University earned it the #2 place for marketing. Located in the town of Radford, Radford University is a moderately-sized public university. In-state tuition and fees average $12,548, compared with $25,633 for out-of-state students. Marketing graduates carry a median of $25,000 in student loans. Soon after graduation, marketing degree recipients from Radford University generally make around $37,396. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 90%.
The strong cost-to-outcome balance at George Mason University earned it the #3 place for marketing. Set in the suburb of Fairfax, George Mason University is a very large public institution. In-state tuition and fees average $14,220, with out-of-state students paying around $38,688. Typical student debt for marketing graduates is $21,233. Soon after graduation, marketing degree recipients from George Mason University generally make around $49,223. Weighed against typical debt, the earnings make a compelling case for value. George Mason University admits about 88% of applicants.
The strong cost-to-outcome balance at Virginia State University earned it the #4 place for marketing. Located in the suburb of Petersburg, Virginia State University is a moderately-sized public university. Students from in state pay about $10,043 in tuition and fees, with out-of-state students paying around $22,650. Marketing graduates carry a median of $27,000 in student loans. Marketing graduates of Virginia State University earn a median of $40,620 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.
Virginia Commonwealth University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Located in the city of Richmond, Virginia Commonwealth University is a very large public university. In-state tuition and fees average $16,720, with out-of-state students paying around $39,884. Students borrow a median of $21,500 to complete the marketing program here. Marketing graduates of Virginia Commonwealth University earn a median of $41,767 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 93% of applicants are accepted.
James Madison University earned the #6 position for value in marketing this year. Located in the city of Harrisonburg, James Madison University is a very large public university. Students from in state pay about $13,966 in tuition and fees, with out-of-state students paying around $31,312. Students borrow a median of $21,040 to complete the marketing program here. Soon after graduation, marketing degree recipients from James Madison University generally make around $61,692. Set against $21,040 in median debt, that is a healthy payoff. The acceptance rate is 72%.
Lynchburg College ranked #7 on our 2026 list of the best value marketing schools. Set in the city of Lynchburg, Lynchburg College is a mid-sized private not-for-profit institution. Students from in state pay about $36,750 in tuition and fees. Early-career marketing graduates make about $107,159. The acceptance rate is 43%.
College Of William And Mary came in at #8 for value in marketing this year. Located in the suburb of Williamsburg, College Of William And Mary is a large public university. The average in-state cost of tuition and fees is $25,734, compared with $51,038 for out-of-state students. Students borrow a median of $18,935 to complete the marketing program here. Marketing graduates of College Of William And Mary earn a median of $53,338 early in their careers. That is a strong return on a $18,935 median debt. Roughly 34% of applicants are accepted.
Virginia Polytechnic Institute And State University earned the #9 position for value in marketing this year. Located in the city of Blacksburg, Virginia Polytechnic Institute And State University is a very large public university. The average in-state cost of tuition and fees is $15,948, compared with $37,764 for out-of-state students. Typical student debt for marketing graduates is $22,500. Marketing graduates of Virginia Polytechnic Institute And State University earn a median of $56,417 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 55%.
Liberty University came in at #10 for value in marketing this year. Liberty University is a very large private not-for-profit school located in the city of Lynchburg. In-state tuition and fees average $16,173. Students borrow a median of $27,414 to complete the marketing program here. Marketing graduates of Liberty University earn a median of $57,857 early in their careers. Set against $27,414 in median debt, that is a healthy payoff. Roughly 99% of applicants are accepted.
Hampton University placed #11 among the best values for marketing. Hampton University is a mid-sized private not-for-profit school located in the suburb of Hampton. The average in-state cost of tuition and fees is $30,592. Students borrow a median of $23,355 to complete the marketing program here. Soon after graduation, marketing degree recipients from Hampton University generally make around $32,511. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 62%.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 19 schools evaluated.
*Averages shown above reflect the top 12 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
