If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
In 2024, College Factual analyzed 3 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in District of Columbia ranking. Combined, these schools handed out 246 bachelor's degrees in marketing to qualified students.
Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Bachelor's Degree Schools in District of Columbia list to help you make the college decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Best Schools for Bachelor’s Students to Study Marketing in District of Columbia
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing.
Top District of Columbia Schools for a Bachelor's in Marketing
It is hard to beat Georgetown University if you want to pursue a bachelor's degree in marketing. Located in the large city of Washington, Georgetown is a private not-for-profit university with a fairly large student population.
Marketing bachelor's degree recipients from Georgetown University earn a boost of approximately $15,135 over the average earnings of marketing graduates.
George Washington University is one of the best schools in the United States for getting a bachelor's degree in marketing. GWU is a fairly large private not-for-profit university located in the city of Washington.
Students who graduate with their bachelor's from the marketing program report average early career income of $54,148.
Howard University is a wonderful choice for students pursuing a bachelor's degree in marketing. Located in the city of Washington, Howard is a private not-for-profit university with a large student population.
Students who graduate with their bachelor's from the marketing program report average early career earnings of $47,058.
Catholic University of America is one of the best schools in the country for getting a bachelor's degree in marketing. Located in the city of Washington, CUA is a private not-for-profit university with a small student population.
Bachelor's graduates who receive their degree from the marketing program make an average of $51,568 for their early career.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).