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2023 Best Marketing Schools in California

21 Colleges in California
1,368 Marketing Degrees Awarded
$46,484 Avg Early-Career Salary
Ranked #17 in popularity, marketing is one of the most sought-after degree programs in the nation. This makes choosing the right school a hard decision.

For its 2023 ranking, College Factual looked at 21 schools in California to determine which ones were the best for marketing students pursuing a degree. Combined, these schools handed out 1,368 degrees in marketing to qualified students.

Jump to one of the following sections: * Degree-Level Rankings

Choosing a Great Marketing School

Best Marketing Schools in California Your choice of marketing school matters, so we have put together these rankings to help you make your decision. For our Best Overall Marketing School rankings, we roll up the results of our degree-level rankings, weighted by the number of degrees awarded at that level.

You may want to choose one of the degree levels below to find the schools of most interest to you.

Marketing Rankings by Degree Level

Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Schools in California list, to help you choose the best school for you. You can also filter this list by location to find schools closer to you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

More information on how we come up with our rankings can be found here: College Factual's Data Methodology.

Featured Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

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Best Schools for Marketing in California

The schools below may not offer all types of marketing degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer.

10 Top California Schools in Marketing

Master's Degree Highest Degree Type
32 Marketing Degrees Awarded

University of Southern California is one of the best schools in the country for getting a degree in marketing. USC is a fairly large private not-for-profit university located in the city of Los Angeles. A Best Colleges rank of #18 out of 2,241 colleges nationwide means USC is a great university overall.

There were approximately 32 marketing students who graduated with this degree at USC in the most recent data year. Degree recipients from the marketing major at University of Southern California earn $66,989 more than the average graduate with the same degree shortly after graduation.

More information about a degree in marketing from University of Southern California

#2

Santa Clara University

Santa Clara, CA
Master's Degree Highest Degree Type
119 Marketing Degrees Awarded

Santa Clara University is one of the finest schools in the United States for getting a degree in marketing. Located in the medium-sized city of Santa Clara, SCU is a private not-for-profit university with a moderately-sized student population. A Best Colleges rank of #70 out of 2,241 colleges nationwide means SCU is a great university overall.

There were roughly 119 marketing students who graduated with this degree at SCU in the most recent data year. Marketing degree recipients from Santa Clara University receive an earnings boost of approximately $14,261 over the typical income of marketing majors.

More information about a degree in marketing from Santa Clara University

#3

University of San Diego

San Diego, CA
Bachelor's Degree Highest Degree Type
127 Marketing Degrees Awarded

Every student who is interested in marketing has to take a look at University of San Diego. USD is a moderately-sized private not-for-profit university located in the city of San Diego. A Best Colleges rank of #207 out of 2,241 colleges nationwide means USD is a great university overall.

There were roughly 127 marketing students who graduated with this degree at USD in the most recent data year. Those marketing students who get their degree from University of San Diego make $4,108 more than the standard marketing graduate.

More information about a degree in marketing from University of San Diego

#4

University of San Francisco

San Francisco, CA
Bachelor's Degree Highest Degree Type
100 Marketing Degrees Awarded

Any student pursuing a degree in marketing has to look into University of San Francisco. Located in the large city of San Francisco, USFCA is a private not-for-profit university with a large student population. A Best Colleges rank of #159 out of 2,241 colleges nationwide means USFCA is a great university overall.

There were roughly 100 marketing students who graduated with this degree at USFCA in the most recent data year. Degree recipients from the marketing major at University of San Francisco get $3,704 above the average college grad with the same degree when they enter the workforce.

More information about a degree in marketing from University of San Francisco

Bachelor's Degree Highest Degree Type
149 Marketing Degrees Awarded

Loyola Marymount is a fairly large private not-for-profit university located in the city of Los Angeles. A Best Colleges rank of #160 out of 2,241 colleges nationwide means Loyola Marymount is a great university overall.

There were roughly 149 marketing students who graduated with this degree at Loyola Marymount in the most recent data year. After graduating, marketing degree recipients usually earn an average of $48,023 in their early careers.

More information about a degree in marketing from Loyola Marymount University

Master's Degree Highest Degree Type
10th Most Popular In CA

Located in the medium-sized city of Thousand Oaks, CLU is a private not-for-profit university with a small student population. This university ranks 77th out of 170 colleges for overall quality in the state of California.

There were approximately 29 marketing students who graduated with this degree at CLU in the most recent year we have data available.

More information about a degree in marketing from California Lutheran University

Bachelor's Degree Highest Degree Type
406 Marketing Degrees Awarded

Located in the city of Northridge, CSUN is a public university with a very large student population. This university ranks 51st out of 170 schools for overall quality in the state of California.

There were roughly 406 marketing students who graduated with this degree at CSUN in the most recent year we have data available. Students who graduate with their degree from the marketing program report average early career wages of $37,432.

More information about a degree in marketing from California State University - Northridge

Master's Degree Highest Degree Type
15th Most Popular In CA

Located in the large city of San Francisco, Golden Gate University - San Francisco is a private not-for-profit university with a small student population. A Best Colleges rank of #312 out of 2,241 colleges nationwide means Golden Gate University - San Francisco is a great university overall.

There were about 19 marketing students who graduated with this degree at Golden Gate University - San Francisco in the most recent data year.

More information about a degree in marketing from Golden Gate University - San Francisco

Bachelor's Degree Highest Degree Type
9th Most Popular In CA
33 Marketing Degrees Awarded

PLNU is a small private not-for-profit university located in the city of San Diego. This university ranks 61st out of 170 schools for overall quality in the state of California.

There were approximately 33 marketing students who graduated with this degree at PLNU in the most recent data year.

More information about a degree in marketing from Point Loma Nazarene University

Related Programs

Learn about other programs related to Marketing that might interest you.

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Best Marketing Colleges in the Far Western US Region

Explore all the Best Marketing Colleges in the Far Western US Area or other specific states within that region.

State Colleges Degrees Awarded
Washington 300 1,063
Oregon 266 477
Nevada 192 311
Hawaii 164 128
Alaska 119 19

View All Rankings >

Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 1,246
Other Marketing 122

View All Marketing Concentrations >

Related Major Annual Graduates
Business Administration & Management 64,206
Accounting 6,896
Management Sciences & Quantitative Methods 4,566
General Business/Commerce 3,103
Business Support & Assistant Services 2,490
Human Resource Management 1,824
Finance & Financial Management 1,542
Real Estate 1,389
Business/Managerial Economics 1,248
Hospitality Management 1,094

View All Marketing Related Majors >

Notes and References

  • The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Removed schools reflect instances of new data identified post-publication that warrant removal of a school from this year’s ranking.
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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