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2024 Best Marketing Master's Degree Schools in California

6 Colleges in California
85 Master's Degrees
$45,923 Avg Early-Career Salary
If you plan on getting your master's degree in marketing, you won't be alone since the degree program is ranked #54 in the country in terms of popularity. So, you have a fair amount of options to choose from when looking for a school.

For its 2024 ranking, College Factual looked at 6 schools in California to determine which ones were the best for marketing students pursuing a master's degree. When you put them all together, these colleges and universities awarded 85 master's degrees in marketing during the 2020-2021 academic year.

Jump to one of the following sections: * Our Methodology

Choosing a Great Marketing School for Your Master's Degree

Best Marketing Master's Degree Schools in California The marketing master's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:

Overall Quality Is a Must

A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges for a Master's Degree ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

Average Early-Career Salaries

Average early-career salary of those graduating with their master's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your master's degree won't mean much if it doesn't help you find a job that will help you earn a living.

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their master's degree.

More Ways to Rank Marketing Schools

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Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Master's Degree Schools in California list, to help you choose the best school for you.


 

Best Schools for Master’s Students to Study Marketing in California

The following list ranks the best colleges and universities for pursuing a master's degree in marketing.

Top California Schools for a Master's in Marketing

1
6 Annual Graduates

Every student pursuing a degree in a master's degree in marketing has to take a look at University of Southern California. USC is a very large private not-for-profit university located in the large city of Los Angeles.More information about a master’s in marketing from University of Southern California

2
SCU crest
Santa Clara University
Santa Clara, CA
29 Annual Graduates

It's difficult to beat Santa Clara University if you want to pursue a master's degree in marketing. Located in the medium-sized city of Santa Clara, SCU is a private not-for-profit university with a medium-sized student population.More information about a master’s in marketing from Santa Clara University

3
28 Annual Graduates

It's difficult to beat California Lutheran University if you want to pursue a master's degree in marketing. Located in the midsize city of Thousand Oaks, CLU is a private not-for-profit university with a small student population.More information about a master’s in marketing from California Lutheran University

4
18 Annual Graduates

Golden Gate University - San Francisco is a wonderful option for students interested in a master's degree in marketing. Located in the large city of San Francisco, Golden Gate University - San Francisco is a private not-for-profit university with a small student population.More information about a master’s in marketing from Golden Gate University - San Francisco

5
La Sierra crest
La Sierra University
Riverside, CA
4 Annual Graduates

La Sierra is a small private not-for-profit university located in the city of Riverside.More information about a master’s in marketing from La Sierra University

6

California Intercontinental University is a small private for-profit university located in the large city of Irvine.More information about a master’s in marketing from California Intercontinental University

Best Marketing Colleges in the Far Western US Region

Explore all the Best Marketing Colleges in the Far Western US Area or other specific states within that region.

State Colleges Degrees Awarded
Washington 183 0
Oregon 158 1
Nevada 105 0

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Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 85

Related Major Annual Graduates
Business Administration & Management 11,070
Management Sciences & Quantitative Methods 3,491
Human Resource Management 1,050
Accounting 824
International Business 255
Taxation 218
Finance & Financial Management 206
Entrepreneurial Studies 196
Management Information Systems 171
General Business/Commerce 157

Notes and References

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