by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2027 ranking, College Factual evaluated 27 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Macomb Community College earned the #1 spot for value among marketing schools in Michigan. Set in the city of Warren, Macomb Community College is a very large public institution. In-state tuition and fees average $3,660, compared with $8,370 for out-of-state students. Students borrow a median of $9,862 to complete the marketing program here. Early-career marketing graduates make about $38,758. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Washtenaw Community College earned it the #2 place for marketing. Set in the suburb of Ann Arbor, Washtenaw Community College is a very large public institution. The average in-state cost of tuition and fees is $2,736, while out-of-state students pay about $6,504. Marketing graduates carry a median of $17,616 in student loans. Marketing graduates of Washtenaw Community College earn a median of $45,332 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Kalamazoo Valley Community College earned it the #3 place for marketing. Kalamazoo Valley Community College is a moderately-sized public school located in the suburb of Kalamazoo. The average in-state cost of tuition and fees is $4,144, compared with $9,094 for out-of-state students. Students borrow a median of $15,525 to complete the marketing program here. Soon after graduation, marketing degree recipients from Kalamazoo Valley Community College generally make around $44,198. Set against $15,525 in median debt, that is a healthy payoff.
The strong cost-to-outcome balance at Muskegon Community College earned it the #4 place for marketing. Set in the city of Muskegon, Muskegon Community College is a moderately-sized public institution. The average in-state cost of tuition and fees is $7,250, while out-of-state students pay about $16,010. Marketing graduates carry a median of $14,928 in student loans. Soon after graduation, marketing degree recipients from Muskegon Community College generally make around $48,267. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #5 makes Ferris State University one of the best values for marketing. Set in the town of Big Rapids, Ferris State University is a large public institution. The average in-state cost of tuition and fees is $14,778. Marketing graduates carry a median of $25,450 in student loans. Marketing graduates of Ferris State University earn a median of $39,668 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.
Lake Michigan College ranked #6 on our 2027 list of the best value marketing schools. Lake Michigan College is a mid-sized public school located in the rural area of Benton Harbor. In-state tuition and fees average $5,445, while out-of-state students pay about $7,755. Marketing graduates carry a median of $14,473 in student loans. Marketing graduates of Lake Michigan College earn a median of $50,185 early in their careers. Set against $14,473 in median debt, that is a healthy payoff.
University Of Michigan Flint earned the #7 position for value in marketing this year. University Of Michigan Flint is a moderately-sized public school located in the city of Flint. The average in-state cost of tuition and fees is $14,236, with out-of-state students paying around $27,790. Typical student debt for marketing graduates is $29,000. Marketing graduates of University Of Michigan Flint earn a median of $44,379 early in their careers. That is a strong return on a $29,000 median debt. The acceptance rate is 70%.
Oakland University earned the #8 position for value in marketing this year. Located in the suburb of Rochester Hills, Oakland University is a large public university. In-state tuition and fees average $17,167, with out-of-state students paying around $24,735. Marketing graduates carry a median of $25,715 in student loans. Marketing graduates of Oakland University earn a median of $50,087 early in their careers. Set against $25,715 in median debt, that is a healthy payoff. The acceptance rate is 88%.
University Of Michigan Dearborn came in at #9 for value in marketing this year. University Of Michigan Dearborn is a moderately-sized public school located in the city of Dearborn. The average in-state cost of tuition and fees is $15,640, while out-of-state students pay about $32,896. Students borrow a median of $23,625 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Michigan Dearborn generally make around $46,664. That is a strong return on a $23,625 median debt. University Of Michigan Dearborn admits about 56% of applicants.
Glen Oaks Community College earned the #10 position for value in marketing this year. Set in the rural area of Centreville, Glen Oaks Community College is a small public institution. Students from in state pay about $4,176 in tuition and fees, with out-of-state students paying around $6,624. Marketing graduates carry a median of $13,764 in student loans. Soon after graduation, marketing degree recipients from Glen Oaks Community College generally make around $46,226. Set against $13,764 in median debt, that is a healthy payoff.
Saginaw Valley State University earned the #11 position for value in marketing this year. Set in the suburb of University Center, Saginaw Valley State University is a moderately-sized public institution. Students from in state pay about $12,930 in tuition and fees, with out-of-state students paying around $30,450. Typical student debt for marketing graduates is $26,000. Marketing graduates of Saginaw Valley State University earn a median of $44,376 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 72% of applicants are accepted.
Wayne State University came in at #12 for value in marketing this year. Located in the city of Detroit, Wayne State University is a very large public university. The average in-state cost of tuition and fees is $16,159, while out-of-state students pay about $34,650. Students borrow a median of $24,382 to complete the marketing program here. Marketing graduates of Wayne State University earn a median of $47,929 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 81% of applicants are accepted.
Lake Superior State University landed the #13 spot for marketing value this year. Set in the town of Sault Ste Marie, Lake Superior State University is a small public institution. The average in-state cost of tuition and fees is $14,890. Typical student debt for marketing graduates is $22,429. Soon after graduation, marketing degree recipients from Lake Superior State University generally make around $47,910. Set against $22,429 in median debt, that is a healthy payoff.
Northern Michigan University landed the #14 spot for marketing value this year. Northern Michigan University is a moderately-sized public school located in the town of Marquette. Expect in-state tuition and fees of around $14,322, while out-of-state students pay about $19,944. Students borrow a median of $23,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from Northern Michigan University generally make around $44,377. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 84%.
Western Michigan University landed the #15 spot for marketing value this year. Set in the city of Kalamazoo, Western Michigan University is a large public institution. In-state tuition and fees average $15,987, compared with $19,952 for out-of-state students. Marketing graduates carry a median of $25,750 in student loans. Soon after graduation, marketing degree recipients from Western Michigan University generally make around $53,081. Weighed against typical debt, the earnings make a compelling case for value. Western Michigan University admits about 85% of applicants.
Albion College earned the #16 position for value in marketing this year. Set in the town of Albion, Albion College is a small private not-for-profit institution. The average in-state cost of tuition and fees is $56,950. Students borrow a median of $26,254 to complete the marketing program here. Early-career marketing graduates make about $40,829. That is a strong return on a $26,254 median debt. The acceptance rate is 81%.
Michigan Technological University landed the #17 spot for marketing value this year. Located in the town of Houghton, Michigan Technological University is a moderately-sized public university. The average in-state cost of tuition and fees is $20,532, while out-of-state students pay about $44,807. Marketing graduates carry a median of $25,800 in student loans. Marketing graduates of Michigan Technological University earn a median of $64,652 early in their careers. That is a strong return on a $25,800 median debt. Roughly 92% of applicants are accepted.
Grand Valley State University came in at #18 for value in marketing this year. Grand Valley State University is a very large public school located in the town of Allendale. Students from in state pay about $15,502 in tuition and fees, while out-of-state students pay about $21,894. Typical student debt for marketing graduates is $25,000. Soon after graduation, marketing degree recipients from Grand Valley State University generally make around $46,022. Weighed against typical debt, the earnings make a compelling case for value. Roughly 83% of applicants are accepted.
Eastern Michigan University earned the #19 position for value in marketing this year. Eastern Michigan University is a large public school located in the suburb of Ypsilanti. Students from in state pay about $16,990 in tuition and fees. Students borrow a median of $27,000 to complete the marketing program here. Early-career marketing graduates make about $44,812. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 80%.
Central Michigan University placed #20 among the best values for marketing. Located in the town of Mount Pleasant, Central Michigan University is a large public university. Expect in-state tuition and fees of around $15,480. Students borrow a median of $27,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from Central Michigan University generally make around $55,296. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 90%.
Michigan State University placed #21 among the best values for marketing. Set in the city of East Lansing, Michigan State University is a very large public institution. The average in-state cost of tuition and fees is $18,079, while out-of-state students pay about $44,850. Marketing graduates carry a median of $23,896 in student loans. Early-career marketing graduates make about $69,260. That is a strong return on a $23,896 median debt. The acceptance rate is 85%.
Davenport University placed #22 among the best values for marketing. Set in the suburb of Grand Rapids, Davenport University is a moderately-sized private not-for-profit institution. In-state tuition and fees average $24,466. Students borrow a median of $25,000 to complete the marketing program here. Early-career marketing graduates make about $43,093. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 98%.
Cornerstone University ranked #23 on our 2027 list of the best value marketing schools. Located in the city of Grand Rapids, Cornerstone University is a mid-sized private not-for-profit university. Expect in-state tuition and fees of around $23,000. Typical student debt for marketing graduates is $21,488. Soon after graduation, marketing degree recipients from Cornerstone University generally make around $42,627. That is a strong return on a $21,488 median debt. Roughly 78% of applicants are accepted.
Calvin College landed the #24 spot for marketing value this year. Calvin College is a mid-sized private not-for-profit school located in the city of Grand Rapids. The average in-state cost of tuition and fees is $39,350. Typical student debt for marketing graduates is $22,707. Soon after graduation, marketing degree recipients from Calvin College generally make around $44,220. Set against $22,707 in median debt, that is a healthy payoff. Roughly 71% of applicants are accepted.
Rochester College landed the #25 spot for marketing value this year. Rochester College is a small private not-for-profit school located in the suburb of Rochester Hills. Expect in-state tuition and fees of around $29,196. Marketing graduates carry a median of $29,137 in student loans. Soon after graduation, marketing degree recipients from Rochester College generally make around $45,617. Weighed against typical debt, the earnings make a compelling case for value. Rochester College admits about 98% of applicants.
These schools also delivered strong value for marketing this year:
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 27 schools evaluated.
*Averages shown above reflect the top 27 ranked schools only.
More about our data sources and methodologies.