by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) graduates earn very different salaries depending on where they study. A top-earning program sends graduates into careers with strong starting pay.
College Factual analyzed 55 schools to build this 2026 ranking of the highest-paying marketing schools.
What’s on this page:
If you want to know which schools send marketing graduates into the highest-paying careers, see the list below.
Texas Christian University earned the #1 spot for highest-paid marketing graduates in the Southwest Region. Texas Christian University is a private not-for-profit school located in the city of Fort Worth. Students who complete the marketing program here go on to a median salary of roughly $95,158.
Strong graduate earnings at The University Of Texas At Austin earned it the #2 place for marketing. The University Of Texas At Austin is a public school located in the city of Austin. Students who complete the marketing program here go on to a median salary of roughly $88,998.
A rank of #3 makes University Of Arizona one of the highest-paying schools for marketing. University Of Arizona is a public school located in the city of Tucson. Early-career marketing graduates from University Of Arizona make a median of around $89,951 per year.
A rank of #4 makes Southern Methodist University one of the highest-paying schools for marketing. Set in the suburb of Dallas, Southern Methodist University is a private not-for-profit institution. Early-career marketing graduates from Southern Methodist University make a median of around $95,864 per year.
University Of Oklahoma Norman Campus produces some of the highest-paid graduates in marketing, landing the #5 spot this year. University Of Oklahoma Norman Campus is a public school located in the suburb of Norman. Students who complete the marketing program here go on to a median salary of roughly $82,855.
Baylor University came in at #6 for marketing graduate earnings this year. Set in the city of Waco, Baylor University is a private not-for-profit institution. After graduating, marketing degree recipients from Baylor University typically earn about $72,410 annually.
Trinity University placed #7 among the highest-paying schools for marketing. Trinity University is a private not-for-profit school located in the city of San Antonio. After graduating, marketing degree recipients from Trinity University typically earn about $72,509 annually.
Arizona State University Skysong came in at #8 for marketing graduate earnings this year. Set in the city of Scottsdale, Arizona State University Skysong is a public institution. Students who complete the marketing program here go on to a median salary of roughly $80,113.
Saint Edwards University ranked #9 on our 2026 list of the highest-paying marketing schools. Set in the city of Austin, Saint Edwards University is a private not-for-profit institution. Students who complete the marketing program here go on to a median salary of roughly $78,050.
Texas Tech University came in at #10 for marketing graduate earnings this year. Texas Tech University is a public school located in the city of Lubbock. Early-career marketing graduates from Texas Tech University make a median of around $76,074 per year.
Texas A And M University College Station earned the #11 position for marketing graduate earnings this year. Located in the city of College Station, Texas A And M University College Station is a public institution. Students who complete the marketing program here go on to a median salary of roughly $76,882.
The University Of Texas At Dallas earned the #12 position for marketing graduate earnings this year. Located in the city of Richardson, The University Of Texas At Dallas is a public institution. Students who complete the marketing program here go on to a median salary of roughly $71,437.
Arizona State University earned the #13 position for marketing graduate earnings this year. Located in the city of Tempe, Arizona State University is a public institution. Students who complete the marketing program here go on to a median salary of roughly $80,113.
Texas State University San Marcos came in at #14 for marketing graduate earnings this year. Set in the city of San Marcos, Texas State University San Marcos is a public institution. Marketing graduates of Texas State University San Marcos earn a median of about $72,788 a year early in their careers.
Oklahoma State University Main Campus landed the #15 spot for marketing salaries this year. Set in the town of Stillwater, Oklahoma State University Main Campus is a public institution. Early-career marketing graduates from Oklahoma State University Main Campus make a median of around $72,756 per year.
University Of Houston came in at #16 for marketing graduate earnings this year. Set in the city of Houston, University Of Houston is a public institution. After graduating, marketing degree recipients from University Of Houston typically earn about $65,181 annually.
University Of Phoenix Arizona came in at #17 for marketing graduate earnings this year. Located in the city of Phoenix, University Of Phoenix Arizona is a private for-profit institution. Early-career marketing graduates from University Of Phoenix Arizona make a median of around $58,812 per year.
Dallas Baptist University placed #18 among the highest-paying schools for marketing. Dallas Baptist University is a private not-for-profit school located in the city of Dallas. After graduating, marketing degree recipients from Dallas Baptist University typically earn about $60,586 annually.
Abilene Christian University landed the #19 spot for marketing salaries this year. Set in the city of Abilene, Abilene Christian University is a private not-for-profit institution. After graduating, marketing degree recipients from Abilene Christian University typically earn about $60,595 annually.
Abilene Christian University Undergraduate Online earned the #20 position for marketing graduate earnings this year. Set in the suburb of Addison, Abilene Christian University Undergraduate Online is a private not-for-profit institution. Marketing graduates of Abilene Christian University Undergraduate Online earn a median of about $60,595 a year early in their careers.
Northern Arizona University came in at #21 for marketing graduate earnings this year. Set in the city of Flagstaff, Northern Arizona University is a public institution. Students who complete the marketing program here go on to a median salary of roughly $69,885.
The University Of Texas At Arlington ranked #22 on our 2026 list of the highest-paying marketing schools. Set in the city of Arlington, The University Of Texas At Arlington is a public institution. After graduating, marketing degree recipients from The University Of Texas At Arlington typically earn about $63,236 annually.
University Of North Texas earned the #23 position for marketing graduate earnings this year. University Of North Texas is a public school located in the city of Denton. Marketing graduates of University Of North Texas earn a median of about $62,120 a year early in their careers.
University Of Houston Downtown landed the #24 spot for marketing salaries this year. University Of Houston Downtown is a public school located in the city of Houston. Students who complete the marketing program here go on to a median salary of roughly $61,531.
Midwestern State University ranked #25 on our 2026 list of the highest-paying marketing schools. Midwestern State University is a public school located in the city of Wichita Falls. After graduating, marketing degree recipients from Midwestern State University typically earn about $56,861 annually.
These schools rounded out the top of this year’s highest-paid marketing ranking:
This list is compiled by College Factual, 2026 edition. Schools are ranked on the median early-career earnings of their marketing graduates, drawn primarily from the U.S. Department of Education (College Scorecard field-of-study earnings and IPEDS).
Ranking method: College Major Earnings · 55 schools evaluated.
*Salary figures reflect median early-career earnings (about 5 years after graduation) and may vary by how long a person takes to complete their degree.
More about our data sources and methodologies.