Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
For its 2024 ranking, College Factual looked at 156 schools in the Southeast Region to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 12,751 bachelor's degrees in marketing during the 2020-2021 academic year.
Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we consider a college's overall Best Colleges ranking which itself looks at a collection of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in the Southeast Region ranking, along with many other major-related rankings, to help you make that decision.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
Best Schools for Bachelor’s Students to Study Marketing in the Southeast Region
The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.
23 Top Southeast Region Schools for a Bachelor's in Marketing
Every student who is interested in a bachelor's degree in marketing needs to take a look at Tulane University of Louisiana. Located in the city of New Orleans, Tulane is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing degree program at Tulane University of Louisiana get $10,401 above the average college grad in this field shortly after graduation.
University of Georgia is one of the best schools in the country for getting a bachelor's degree in marketing. UGA is a fairly large public university located in the medium-sized city of Athens.
Bachelor's recipients from the marketing degree program at University of Georgia make $9,062 above the standard college grad in this field shortly after graduation.
Clemson University is one of the best schools in the country for getting a bachelor's degree in marketing. Clemson is a very large public university located in the large suburb of Clemson.
Marketing bachelor's degree recipients from Clemson University get an earnings boost of about $9,989 over the typical income of marketing graduates.
It is difficult to beat The University of Alabama if you want to pursue a bachelor's degree in marketing. UA is a fairly large public university located in the city of Tuscaloosa.
Bachelor's recipients from the marketing program at The University of Alabama earn $7,025 above the standard graduate in this field shortly after graduation.
Located in the midsize city of Columbia, UofSC is a public university with a very large student population.
Bachelor's recipients from the marketing program at University of South Carolina - Columbia get $9,037 more than the average graduate with the same degree shortly after graduation.
Florida State is a fairly large public university located in the midsize city of Tallahassee.
Marketing bachelor's degree recipients from Florida State University get an earnings boost of around $7,264 over the average income of marketing graduates.
Located in the small city of Harrisonburg, JMU is a public university with a very large student population.
Bachelor's recipients from the marketing major at James Madison University earn $10,820 above the standard graduate in this field shortly after graduation.
UT Knoxville is a fairly large public university located in the medium-sized city of Knoxville.
Those marketing students who get their bachelor's degree from The University of Tennessee - Knoxville make $2,734 more than the average marketing grad.
Elon is a moderately-sized private not-for-profit university located in the midsize suburb of Elon.
Marketing bachelor's degree recipients from Elon University get an earnings boost of approximately $11,192 above the average income of marketing majors.
Located in the large suburb of Fairfax, GMU is a public university with a very large student population.
Marketing bachelor's degree recipients from George Mason University get an earnings boost of around $7,872 over the average income of marketing majors.
Located in the city of Greenville, ECU is a public university with a very large student population.
Bachelor's recipients from the marketing program at East Carolina University make $5,601 above the average college graduate with the same degree when they enter the workforce.
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Here are some additional great schools for Marketing students in the Southeast Region that almost earned our Best Marketing Bachelor's Degree Schools in the Southeast Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
college factual
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
