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2023 Most Popular Bachelor’s Degree Colleges for Specialized Sales, Merchandising & Marketing

98 Ranked Colleges
2,620 Degrees Awarded
$33,497 Avg Salary
Most Well Attended Specialized Marketing Major for a Bachelor's

Students have lots of options to chooose from today when trying to decide which college to attend. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Most Well Attended Specialized Marketing Major for a Bachelor’s” ranking.

Specialized Sales, Merchandising & Marketing is the 138th most popular major in the country with 5,191 degrees awarded in 2020-2021. In 2019-2020, specialized sales, merchandising and marketing graduates who were awarded their degree in 2017-2019, earned an average of $33,431 and had an average of $30,391 in loans still to pay off.

At the bachelor’s degree level specifically, there were 2,620 specialized sales, merchandising and marketing graduates with average earnings and debt of $39,682 and $26,217 respectively.

For this year’s “Most Well Attended Specialized Marketing Major for a Bachelor’s” ranking, we looked at 98 colleges that offer a degree in specialized sales, merchandising and marketing. The schools that top this list are recognized because they have one of the most popular specialized sales, merchandising and marketing programs in the United States.

For more information, check out our ranking methodology.

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Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Most Well Attended Specialized Marketing Major for a Bachelor’s” list, to help you choose the best school for you.

To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.

Most Well Attended Specialized Marketing Major for a Bachelor’s

The following schools top our list of the Best “Most Well Attended Specialized Marketing Major for a Bachelor’s”.

1

You’ll be in good company if you decide to attend Fashion Institute of Technology. It ranked #1 on our 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. New York, New York is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s specialized marketing degrees to 446 students in 2020-2021.

With a freshman retention rate of 88%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 2.0%, which is much lower than the national rate of 10.1%.

Full FIT SUNY Specialized Sales, Merchandising & Marketing Report

2

You’ll join some of the best and brightest minds around if you attend Kent State University at Kent. The school came in at #2 for the Most Well Attended Specialized Marketing Major for a Bachelor’s. This large school is located in Kent, Ohio, and it awarded 278 bachelors’s specialized marketing degrees in 2020-2021.

Full Kent State University at Kent Specialized Sales, Merchandising & Marketing Report

3
St. Joe's crest
Saint Joseph's University
Philadelphia, Pennsylvania

You’ll be in good company if you decide to attend Saint Joseph’s University. It ranked #3 on our 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. Located in Philadelphia, Pennsylvania, this medium-sized private not-for-profit school awarded 171 degrees to qualified bachelors’s specialized marketing students in 2020-2021.

With a freshman retention rate of 89%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 2.5%, which is much lower than the national rate of 10.1%.

Full St. Joe’s Specialized Sales, Merchandising & Marketing Report

4
LIM crest
LIM College
New York, New York

Out of the 98 schools in the Most Well Attended Specialized Marketing Major for a Bachelor’s that were part of this year’s ranking, LIM College landed the #4 spot on the list. New York, New York is the setting for this small institution of higher learning. The private for-profit school handed out bachelors’s specialized marketing degrees to 161 students in 2020-2021.

Read more about Specialized Sales, Merchandising & Marketing at LIM

5

Out of the 98 schools in the Most Well Attended Specialized Marketing Major for a Bachelor’s that were part of this year’s ranking, University of North Texas landed the #5 spot on the list. This large school is located in Denton, Texas, and it awarded 153 bachelors’s specialized marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Full University of North Texas Specialized Sales, Merchandising & Marketing Report

6
Texas State crest
Texas State University
San Marcos, Texas

Texas State University landed the #6 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Texas State University is a large public school situated in San Marcos, Texas. It awarded 104 bachelors’s specialized marketing degrees in 2020-2021.

Read full report on Specialized Sales, Merchandising & Marketing at Texas State University

7
UGA crest
University of Georgia
Athens, Georgia

University of Georgia did quite well in the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking, coming in at #7. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 90 bachelors’s degrees in 2020-2021.

The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 1.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Specialized Sales, Merchandising & Marketing at UGA

8
Marist crest
Marist College
Poughkeepsie, New York

Marist College came in at #8 in this year’s edition of the Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Marist is a private not-for-profit institution located in Poughkeepsie, New York. The school has a medium-sized population, and it awarded 89 bachelors’s degrees in 2020-2021.

With a freshman retention rate of 88%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 1.9%, which is much lower than the national rate of 10.1%.

Read more about Specialized Sales, Merchandising & Marketing at Marist College

9

University of Missouri - Columbia did quite well in the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking, coming in at #9. University of Missouri - Columbia is located in Columbia, Missouri and, has a large student population. In 2020-2021, this school awarded 63 bachelors’s specialized marketing degrees to qualified students.

The low undergrad student loan default rate of 2.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 89%, which means students like the school well enough to return for a second year.

Full Mizzou Specialized Sales, Merchandising & Marketing Report

10
SNHU crest
Southern New Hampshire University
Manchester, New Hampshire

Southern New Hampshire University did quite well in the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking, coming in at #10. Located in Manchester, New Hampshire, this large private not-for-profit school handed out 52 diplomas to qualified bachelors’s specialized marketing students in 2020-2021.

Read more about Specialized Sales, Merchandising & Marketing at Southern New Hampshire University

10
Thomas Jefferson University crest
Thomas Jefferson University
Philadelphia, Pennsylvania

Thomas Jefferson University did quite well in the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking, coming in at #10. Philadelphia, Pennsylvania is the setting for this medium-sized institution of higher learning. The private not-for-profit school handed out bachelors’s specialized marketing degrees to 52 students in 2020-2021.

The low undergrad student loan default rate of 1.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Specialized Sales, Merchandising & Marketing at Thomas Jefferson University

12
Northwood crest
Northwood University
Midland, Michigan

Northwood University ranked #12 on this year’s Most Well Attended Specialized Marketing Major for a Bachelor’s list. Northwood University is a private not-for-profit institution located in Midland, Michigan. The school has a small population, and it awarded 51 bachelors’s degrees in 2020-2021.

The low undergrad student loan default rate of 4.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a undergrad student-to-faculty ratio of 9 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.

Full Northwood Specialized Sales, Merchandising & Marketing Report

13
Berkeley College - New York crest
Berkeley College - New York
New York, New York

Berkeley College - New York landed the #13 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Berkeley College - New York is a small private for-profit school situated in New York, New York. It awarded 49 bachelors’s specialized marketing degrees in 2020-2021.

Full Berkeley College - New York Specialized Sales, Merchandising & Marketing Report

14

New York City College of Technology came in at #14 in this year’s edition of the Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. New York City College of Technology is a fairly large school located in Brooklyn, New York that handed out 44 bachelors’s specialized marketing degrees in 2020-2021.

Full City Tech Specialized Sales, Merchandising & Marketing Report

15

Baylor University ranked #15 on this year’s Most Well Attended Specialized Marketing Major for a Bachelor’s list. Baylor University is a large private not-for-profit school situated in Waco, Texas. It awarded 42 bachelors’s specialized marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 91%.

Full Baylor Specialized Sales, Merchandising & Marketing Report

15

With a ranking of #15, Johnson & Wales University - Providence did quite well on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. This medium-sized school is located in Providence, Rhode Island, and it awarded 42 bachelors’s specialized marketing degrees in 2020-2021.

Read full report on Specialized Sales, Merchandising & Marketing at JWU Providence

17

Texas Christian University landed the #17 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Texas Christian University is a private not-for-profit institution located in Fort Worth, Texas. The school has a fairly large population, and it awarded 41 bachelors’s degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.

Read full report on Specialized Sales, Merchandising & Marketing at Texas Christian University

18
Central Michigan crest
Central Michigan University
Mount Pleasant, Michigan

Central Michigan University landed the #18 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Central Michigan University is a fairly large public school situated in Mount Pleasant, Michigan. It awarded 37 bachelors’s specialized marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.

Read full report on Specialized Sales, Merchandising & Marketing at Central Michigan University

19
WMU crest
Western Michigan University
Kalamazoo, Michigan

Western Michigan University came in at #19 in this year’s edition of the Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Western Michigan University is located in Kalamazoo, Michigan and, has a fairly large student population. In 2020-2021, this school awarded 33 bachelors’s specialized marketing degrees to qualified students.

Read full report on Specialized Sales, Merchandising & Marketing at Western Michigan University

20
Lasell crest
Lasell University
Newton, Massachusetts

Lasell University landed the #20 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Lasell University is a small private not-for-profit school situated in Newton, Massachusetts. It awarded 32 bachelors’s specialized marketing degrees in 2020-2021.

Full Lasell Specialized Sales, Merchandising & Marketing Report

21
Ferris crest
Ferris State University
Big Rapids, Michigan

With a ranking of #21, Ferris State University did quite well on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. Ferris is located in Big Rapids, Michigan and, has a fairly large student population. In 2020-2021, this school awarded 30 bachelors’s specialized marketing degrees to qualified students.

Read full report on Specialized Sales, Merchandising & Marketing at Ferris

21

AI Miami International University of Art and Design came in at #21 in this year’s edition of the Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. International Fine Arts College is a private for-profit institution located in Miami, Florida. The school has a small population, and it awarded 30 bachelors’s degrees in 2020-2021.

Read more about Specialized Sales, Merchandising & Marketing at AI Miami International University of Art and Design

23
Ball State crest
Ball State University
Muncie, Indiana

Ball State University landed the #23 spot on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s ranking. Ball State University is a large school located in Muncie, Indiana that handed out 28 bachelors’s specialized marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.2%, which is much lower than the national rate of 10.1%.

Read full report on Specialized Sales, Merchandising & Marketing at Ball State University

24
Mercyhurst crest
Mercyhurst University
Erie, Pennsylvania

With a ranking of #24, Mercyhurst University did quite well on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. Erie, Pennsylvania is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s specialized marketing degrees to 24 students in 2020-2021.

Read full report on Specialized Sales, Merchandising & Marketing at Mercyhurst

25

With a ranking of #25, Pontifical Catholic University of Puerto Rico - Ponce did quite well on the 2023 Most Well Attended Specialized Marketing Major for a Bachelor’s list. This medium-sized school is located in Ponce, , and it awarded 22 bachelors’s specialized marketing degrees in 2020-2021.

Read full report on Specialized Sales, Merchandising & Marketing at Pontifical Catholic University of Puerto Rico - Ponce

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