Arts & Media Management
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Arts & Media Management Overview

Without an Arts and Media Management professional working for singers, artists, and theater productions, no one would ever hear about a performance. These professionals take care of the business side of art and media to ensure venues are booked, bills are paid, and an audience shows up.

Arts and Media Management majors learn how to bring artists, performances, and productions to the general public. You will take classes in business, finance, marketing, accounting, arts and entertainment law, and advocacy to learn how to raise funds, promote performances or exhibits, and ensure people hear about your client. A professional in the field will use their business and marketing skills to spread the word about their client and guarantee people know their name.

Students have the option to specialize in Fine and Studio Arts Management, Music Management, or Theater Arts Management.

Required Skills

Arts and Media Management professionals are responsible for taking care of the business tasks for an artist or entertainer. Organization is important as you handle multiple tasks at once and ensure everything is finished in a timely manner. Strong communication and interpersonal skills are also necessary as you communicate frequently with artists, media, venues, and the general public. It is important to be courteous while making sure your message is heard. Students who excel in this field often have a background in business.

Graduates of this major pursue fulltime positions in a variety of companies and industries. While most time is spent in the office, professionals may be required to travel with their client on occasion. Long hours and work on nights and weekends are possible depending when shows are and if you are working to meet a deadline.

Students should find an internship or summer job in this field while in school because employers prefer previous experience. This experience will allow you to work in the Arts and Media Management field and begin building contacts that may be beneficial in the future.


Graduates usually find jobs focusing on the non-profit or entertainment side of arts and media. Some have gone on to work for advertising agencies, as talent agents, with theater companies, as a gallery owner, marketing coordinator, heads of entertainment companies, and with television stations. Since you will have business skills and knowledge of both arts and media, many job opportunities are available to you. This career is growing at an average to faster than average rate, providing numerous job opportunities for students after graduation. Students with previous experience from internships and summer jobs will be more competitive in the job market.

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Example Careers

Here is a small sample of the careers that a degree in Arts & Media Management might open up.

Agents and Business Managers of Artists, Performers, and Athletes
Art, Drama, and Music Teachers, Postsecondary
Managers, All Other
Music Directors and Composers
Producers and Directors
Salary data is estimated by College Factual using 2013 data provided by PayScale.
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