Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. We've also included details on how Texas Tech ranks compared to other colleges offering a major in marketing.
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Texas Tech is in the top 10% of the country for marketing. More specifically it was ranked #42 out of 778 schools by College Factual. It is also ranked #4 in Texas.
During the 2020-2021 academic year, Texas Tech University handed out 283 bachelor's degrees in marketing. This is an increase of 19% over the previous year when 238 degrees were handed out.
In 2021, 7 students received their master’s degree in marketing from Texas Tech. This makes it the #77 most popular school for marketing master’s degree candidates in the country.
The median salary of marketing students who receive their bachelor's degree at Texas Tech is $47,375. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.
While getting their bachelor's degree at Texas Tech, marketing students borrow a median amount of $21,117 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
The typical student loan payment of a bachelor's degree student from the marketing program at Texas Tech is $373 per month.
Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.
During the 2020-2021 academic year, 283 students graduated with a bachelor's degree in marketing from Texas Tech. About 46% were men and 54% were women.
The majority of bachelor's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 61% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor's in marketing.
Ethnic Background | Number of Students |
---|---|
Asian | 6 |
Black or African American | 6 |
Hispanic or Latino | 83 |
White | 173 |
Non-Resident Aliens | 2 |
Other Races | 13 |
The marketing program at Texas Tech awarded 7 master's degrees in 2020-2021. About 57% of these degrees went to men with the other 43% going to women.
The majority of master's degree recipients in this major at Texas Tech are white. In the most recent graduating class for which data is available, 71% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master's in marketing.
Ethnic Background | Number of Students |
---|---|
Asian | 0 |
Black or African American | 1 |
Hispanic or Latino | 1 |
White | 5 |
Non-Resident Aliens | 0 |
Other Races | 0 |
Related Major | Annual Graduates |
---|---|
Business Administration & Management | 480 |
Finance & Financial Management | 329 |
Accounting | 326 |
General Business/Commerce | 270 |
Management Sciences & Quantitative Methods | 82 |
More about our data sources and methodologies.